Photo by Tomáš Vydržal on Unsplash Have you been a little selfish with your customers lately? Ignoring their needs, not listening to their desires, or just flat-out hoping to move from zero to sale with little to no effort on your part? If so, it’s no wonder your customers haven’t been responding as you’d hoped. […]
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Back to Podcast John Jantsch: How would you like to disrupt your entire industry, disrupt your competition? Well, it’s possible, and today, the way that you do it is that you are just easier to do business with, you’re more convenient. In this episode of the Duct Tape Marketing Podcast, I visit with Shep Hyken,
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Marketing Podcast with Shep HykenPodcast Transcript This week on the Duct Tape Marketing Podcast, I chat with Shep Hyken. He is the Chief Amazement Officer of Shepard Presentations and the author of the upcoming book The Convenience Revolution: How to Deliver a Customer Service Experience That Disrupts the Competition and Creates Fierce Loyalty. Hyken’s previous books have
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Achieving and maintaining a high level of customer satisfaction is important for a business to gain and maintain a competitive advantage. Your customers’ perceptions of your company or brand affect your reputation and your revenue. Interactions with service desk agents have a direct impact on a number of issues—lifetime customer value, loyalty, profitability and more—and
How Effective Is the Customer Satisfaction (CSAT) Metric? Read More »
Did you know that almost every business has the same first customer? It’s a fact. Although few entrepreneurs realize it, their first customer is their first employee, and this truth alone should make business leaders look at both sides of the customer service coin: External and internal customer service. And before I get into apps and
Have you ever experienced that feeling when you encounter a new piece of information that completely shifts your understanding of the world around you? Whether it’s a great book, an enlightening movie or a blog post with a fresh perspective you’d never considered, those moments are at the core of all great learning experiences. As
You’ve heard the buzzword omni-channel and you’ve probably been told that your business needs an omni-channel presence. It’s true. Omni-channel customers spend an average of 15-30% more than customers who are shopping through just one channel and the most successful businesses provide an omni-channel experience for their customers. This means that customers can shop on your website
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Is there a silver lining to customer complaints? Yes, there is—in fact, smart business owners consider customer complaints solid gold. In this post, I’ll explain why customer complaints matter, what you can learn from customer complaints, and how to make the most of them to improve your business. Why customer complaints matter Businesses of all
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Top sales performers are those who achieve or exceed their targeted sales goals. With everything a value-added reseller has going on between juggling their clients and looking for new prospects, it can be difficult to hit sales targets every single month. Why is it that resellers fall short of their goals some months? On closer
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Remember when social media became a thing? The various platforms acted as windows into the lives of our friends, family members, acquaintances, and in many cases, even strangers. Social media allowed us to share insights and snippets into our lives in ways that we hadn’t before, and it was all so personal and intimate –
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