geralt / Pixabay Self-service checkout lines have become more and more common. Online consumers are accessing digital customer service and resolving their own issues without speaking to a live person. Chat features on e-commerce websites can often resolve customer issues as well. Yet there are still those customers who want to speak with a live […]
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“The purpose of a business is to create a customer.” Peter Drucker, Austrian-American management consultant, educator, and author We live in a world where businesses strive hard to outdo each other and win customers. Enduring business success is what most firms seek but very few achieve. Unfortunately, a lot of businesses have shut shop after
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Your customers are likely the most critical aspect of your business–so why would you ever take their journey with your brand for granted? And most organizations, rightfully so, would argue that they do care deeply about their customers’ experience. However, when it comes to social media, customer relationship management (CRM) isn’t always a high priority
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What’s the deciding factor between whether your business has satisfied or unsatisfied customers? In many cases, it’s customer-first marketing, reports the MarketingSherpa Customer Satisfaction Research Study. The poll of over 2,400 customers aged 18 to 81 and up says a “customer-first” approach is a big factor in customer satisfaction. Customer-first marketing means more than just
I don’t know if it was because I’d broken a sweat hustling to catch my flight only to discover it was delayed, or if it was the fact that after boarding said flight the attendant announced it’d be another sixty minutes… but I’d had enough. Exhausted and now late for a wedding, I was ready
Surviving the Era of Consumer Call-Outs on Social Read More »
No matter the size of your company, one of the key reasons to have a website is to make it easy for your clients to get in touch with you. There’s the old tried and true method of creating a Contact page where a visitor can fill out a form to submit their questions. You
Today I’m thrilled to share the story of my long-time friend and Kansas Citian John Couture who is the founder of the Bier Station, as a part of the “Amex Welcomed” program with @americanexpress, which is showcasing the people behind our favorite local businesses that welcome Amex. Did you know that over 8,000 more places in
Bier Station – Kansas City Bar Owner on Duct Tape Marketing Read More »
We’ve all been in situations where we’ve felt like we were “taking two steps forward and one step back.” That’s exactly what’s happening when you work hard to optimize your advertising and marketing programs, but then realize your customer lifetime value isn’t what it should be. Your hope is that your great product or service will
geralt / Pixabay The holiday season is just around the corner, and it’s already time to prepare. Capture and convert holiday traffic this year with seamless payments and checkout. Here is a guide on where to start, what to implement, and how to reach that holiday conversion rate goal. Once you determine the next steps
Most businesses put their heart and soul into acquiring new customers but ignore the huge opportunity in retaining existing customers. Customer retention, the most overlooked marketing tactic, is said to be the money maker since existing customers are likely to spend 31% more and 50% more likely to try new products when compared to new customers.
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