Last year was full of grand ideas, innovations and surprises in the customer support field. And the biggest humbling realization was that price and product are no longer the only competitive differentiators that make customers stay loyal. But this year, the biggest differentiator is customer experience. Good CX comes down to the highest standards for […]
6 Customer Service Trends You Can’t Ignore in 2020 Read More »
When consumers need to find the right product, service or storefront for their needs, they grab their phone, jump on their laptop, or just say, Hey Siri, Hey Alexa, and Hey Cortana. Search results immediately populate their screen and they skim, select, learn, and go. To win at the game of search, your small or
Five ways PPC customer support can help SMBs Read More »
Search engines and people love the Frequently Asked Questions (FAQ) pages. Having a well-written FAQ section on your website is a great way to show online customers that you care about their experience and get you found from outside your website, directly responding to the needs of your audience and their search queries. For good
Five tips to create an SEO-friendly FAQ page Read More »
Consumers have high expectations for companies to prioritize corporate social responsibility (CSR). At the same time, however, many consumers don’t make it a part of their decision-making process when buying — even though they want to support companies whose CSR initiatives resonate with them. So how should you approach CSR for your company when it
Positioning Your Company Behind the Right Causes Read More »
When thinking of social media teams, I always imagine the war room created by the Oreo team. Back in 2013, an 11-member team from 360i, MediaVest and Oreo assembled at 360i’s New York offices to show the world the power of “real-time marketing”. The brands quickly tweeted: “Power out? No problem. You can still dunk
Putting Together a Social Media Team for Your Brand Read More »
With over 15 million texts sent per minute for a total of 8 trillion annually, SMS is undeniably one of the most popular ways to communicate today. The data doesn’t lie. In terms of easily accessible customer engagement, SMS is unrivaled. This customer communication channel boasts engagement rates up to eight times higher than email
8 Tips for Integrating SMS Chat Into Your CX Strategy Read More »
The rise of mainstream artificial intelligence is upon us. Right now, machines and programs are being created that are capable of learning and developing on their own, and they are conquering and advancing how we do nearly everything. From playing video games to writing Olive Garden commercials, AI is showing just how powerful, if a little
The Benefits and Dangers of Having AI Chatbots Interacting With Your Customers Read More »
A motivated customer with an ax to grind can damage the reputation and revenue of an eCommerce store. Negative reviews are something everyone who does business online has to deal with, but they make many eCommerce merchants nervous — so nervous they’re tempted to scrub every negative review from their stores. But is that the
Should eCommerce Merchants Remove Negative Product Reviews? Read More »
Technology has surely proven its impact on the world. For nearly two decades now, it has paved the way for communications with customers to become easier, for employees to have a better working dynamic, and the company to have a stronger information security system. Technology has also helped in expanding a company’s research capacity. All
These 6 Technologies Will Fix Your Poorly-Designed Service Desk System [Infographic] Read More »
Everyone hates automated customer support… right? Actually, every customer hates automated customer support. Companies love it because it saves them money that they assume is pure overhead. However, what if automated support could be beneficial to both customers and companies? That’s the promise of AI-powered automated customer support. “A big part of what we need to be
What Are Businesses Trying to Accomplish with AI-Powered Customer Support? Read More »
