Trust is something that’s required in order for a brand to generate a loyal following. It’s also something that has to be genuinely cultivated. In other words, trust can’t be purchased or faked. And in a world where online interactions often characterize brand-consumer relationships, a company’s website is one of its greatest resources. Establishing trust […]
3 Simple Ways Your Website Can Help You Earn Consumer Trust Read More »
As a mathematical constant, Pi (π) or 3.14 for short is the ultimate irrational number. When calculated to over a million digits beyond its decimal point, Pi remains infinite and patternless. Representing the ratio of a circle’s circumference to its diameter, Pi is key to geometry calculations. Recently, Pi and circles gained traction as memes
Marketing Circle of Trust: How to Improve Relationships for Social Good [Research] Read More »
You don’t need a holiday or special event to celebrate customers. Find a reason to celebrate and thank your customers as well as your broader audience every day whether or not you have a formal reason or transaction! In the process, you’ll tap into what Influence’s Robert Caldini defines as the powerful rule of reciprocity. Specifically,
