A study by Demandbase found that in around 79% of B2B purchases, anywhere between one to six people are involved. The same study also found that in 2018, 45% of B2B buyers have started spending more time on research, and another 45% have started using multiple sources to research (compared to the previous year). So, what […]
4 Steps to Discover Your Ideal Buyer Persona for B2B Marketers Read More »
Did you know that the number of email users worldwide was estimated to be 3.7 billion in 2017? And that number is expected to reach a whopping 4.3 billion by 2022, according to research by Statista. These numbers certainly indicate that email isn’t going away anytime soon. And so, it’s no wonder that marketers still use
How to Use Personalization to Increase the Impact of Email Marketing Read More »
Being a small business owner is not easy. As per the Bureau of Labour Statistics, around 50% of small businesses don’t last more than 5 years. The reason behind this is the failure to adapt to new challenges, not understanding consumer demands, improper use of available funding and not investing intelligently in branding and advertising
Virtual Reality (VR), thought to be just a concept from Sci-Fi movies a few years ago, has now started capturing the attention of marketers. Many leading brands, including IKEA, Coca-Cola and Audi, are already using VR to power up their digital marketing efforts. By 2022, the augmented and virtual reality market is expected to reach a
A Quick Guide on Combining Virtual Reality and Content Marketing Read More »
You’ve heard the buzzword omni-channel and you’ve probably been told that your business needs an omni-channel presence. It’s true. Omni-channel customers spend an average of 15-30% more than customers who are shopping through just one channel and the most successful businesses provide an omni-channel experience for their customers. This means that customers can shop on your website
With a record 90% of consumers reporting that they read online reviews before even checking a company out, honest feedback from verified customers is the lifeblood of business these days. A lot rides on your reputation, and 67% of purchasing decisions are influenced by online reviews. Though you may have a large number of seemingly
Email marketing can help Amazon sellers take their business to the next level. Emails are a direct line to the customer, but selling on Amazon alone does not allow sellers to develop customer relationships in the same way that email enables. Yet collecting emails and employing the basics of email marketing can allow Amazon sellers
How to Collect & Use Emails Without Breaking Amazon’s Terms of Service Read More »
Email marketing is a tried-and-true strategy for increasing conversions, and with a $38 return on investment for every dollar spent, it’s no wonder that this strategy holds fast as a mainstay component of any good marketing plan. However, successful email marketing campaigns are built on contact lists and consumer data – increasingly regulated commodities to acquire.
The Email Marketer’s 4-Step Guide to GDPR Compliance Read More »
The adoption of mobile tech has turned hyperlocal marketing into a necessity. Consumers who are performing searches “near me” or by zip code are honing in on what they want and are likely ready to buy. If you’re a Baby Boomer or member of Generation X, your relationship with your cell phone may not be
How To Optimize Your Facebook Page For Local Searches Read More »
Ask any marketer and they’ll tell you: when it comes to effective content marketing intent is everything. Gone are the days when Google’s algorithm would return search queries with results based on keywords alone. Today it’s all about intent – and search engines are getting a lot better at guessing what we’re after. But it’s
How to Create Intent-Based Content to Improve Conversions Read More »
