TheDigitalArtist / Pixabay While Bitcoin captured the public imagination due to its meteoric rise and then a period of severe fluctuation and volatility, it’s actually the technology which makes the existence of Bitcoin possible that’s slated to play a major role and disrupt the business arena in the upcoming years. Simply put, blockchain can be […]
How Businesses Can Make Use of BlockChain Technologies Read More »
Customer data platforms (CDPs) have been around for quite some time, but it is only in the past few years that they have garnered a lot of attention from marketing industry professionals. There is a lot of hype and confusion regarding CDPs. Most organizations aren’t sure what CDPs are, and how they are supposed to
Where They Came From, What They Are and Where They Are Headed Read More »
StartupStockPhotos / Pixabay Technology has helped our world achieve convenience and connectivity. However, these innovations have also cultivated a lack of another C-word: confidence. As helpful as the slew of tech tools have been, past breakdowns and future prospects leave customers feeling uneasy about what’s to come. According to the 2018 Edelman Trust Barometer, user
3 Steps to Enabling Accountability in a Digital Ecosystem Read More »
‘What does your company do?’ It’s a common question, one most of us can answer without even thinking: X product, Y service. But the real answer is bigger than that. Today, what your company does is about a lot more than just what you sell. It’s about the experience you provide. Because customers don’t just
