Creating a marketing plan is one of the best things you can do for your business or organization. A marketing plan allows you to better focus your resources while helping you come up with a manageable plan to grow your business. During the planning process, you will also gain a better understanding of the different […]
Creating a Marketing Plan for 2019: What to Focus On Read More »
Customer experience is a top priority for businesses in 2019 and beyond. A survey conducted by the Temkin Group suggests that companies with an annual revenue of $1 billion can expect to increase it by up to $775 million within three years simply by investing in customer service. Additionally, a Walker study predicts that by 2020
Top 8 Tools to Improve Customer Experience Using Heat Maps, Feedback and Links Read More »
Does your small business get the most from your limited resources? Not sure? Wonder if you’re missing important marketing opportunities? Or do you think that this doesn’t apply to your business because it’s larger with more resources. Then think again. The business reality regardless of size or focus:Every decision means you chose not to do
10 Small Business Marketing Lessons You Need To Make The Most Of Your Limited Resources Read More »
Complaints happen in business. You can’t please everyone, and the saying “if you can’t take the heat, get out of the kitchen” is as applicable to entrepreneurs as it is to chefs. So while getting negative feedback rarely feels good, I want to encourage you to view feedback the way I do: as a priceless
What Should You Do When People Complain About Your Product or Service? Read More »
Building a brand’s reputation is not something you do overnight. It requires time, effort and a darn good communication plan. But keep in mind that if you are the only one defending the quality of the products and/or services you provide, you won’t get anywhere. For that, you need your customers and users to spread
4 Ways to Acquire Customer Reviews Using Social Media Read More »
If you have a business, you want to boost your conversion rate. Have you ever heard anyone say, “Nah, we’re good on conversions. We don’t need a boost.”? Yeah, me neither. Growing your conversions can be a simple process or a complicated one, depending on how much you want to grow, what resources you have
7 Hacks to Boost Your Conversion Rate Read More »
Embracing digital adoption and integrating data tools properly are two critical ingredients in the recipe of successful modern businesses. The use of AI and Big Data has become much more prevalent in companies of all shapes and sizes, and most entities these days are utilizing data tools in some form or another. However, just because
5 Powerful Ways to Increase Sales by Leveraging Data Effectively Read More »
Lower pricing is a winning strategy to raise sales and this is true for both B2C and B2B companies. Customers always prefer products or services that come at the best price. As a seller, you definitely want your prices to be lower than your competitors. But how do you do that and still turn a
A Guide to the Competitive Pricing Strategy — For B2C and B2B Read More »
When it comes to getting your small business in front of the eyes of your customers and potential leads, there’s nothing better or more effective than good old-fashioned SEO. Think about the last time you used Google or your preferred search engine. When you searched for something, whether it was for a product or information,
Getting Started with SEO: A Guide for Small Businesses Read More »
Networking today doesn’t cost you an arm and a leg anymore. Welcome to the world of Social Media – it brings more than 4.2 billion social media users to you. Imagine how many of them could be your potential customers! But if you are not doing as great as your competitors are, you need to up
Pros and Cons of Social Media Networking & How It Affects Your Business Growth Read More »
