Nowadays, B2B marketers have to overcome numerous challenges in their day-to-day activities. Various technological innovations at their disposal can help them a lot in doing so, but they have also raised the bar. And it’s no wonder – being equipped with tools and data that unveil every little detail about their market, their customers and […]
How Intent Data Can Improve Your B2B Marketing Read More »
Congratulations. You just closed a sale. What now? You just made a customer happy and gave her something she is going to enjoy using, which puts her in a state of positive anticipation. Now’s a great time to get this customer more engaged with you, by either viewing other relevant products on your site or
5 Ways You Can Use Your Thank You Pages to Boost Conversions Read More »
The rise of mainstream artificial intelligence is upon us. Right now, machines and programs are being created that are capable of learning and developing on their own, and they are conquering and advancing how we do nearly everything. From playing video games to writing Olive Garden commercials, AI is showing just how powerful, if a little
The Benefits and Dangers of Having AI Chatbots Interacting With Your Customers Read More »
As Seth Godin says: “Personalization wasn’t supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people
5 Reasons Why Live Chat Helps Your Business Go the Extra Mile Read More »
Free-Photos / Pixabay Most of the time when people think about lead generation and making new sales, they think about reaching out to new prospects and finding new customers. However, this is short-sighted! You don’t always have to go chasing after new customers to get bigger sales. One of the best sources of business opportunities
5 Easy Tips to Get Repeat Customers Read More »
Congratulations! You have gained the trust of your customers – so much so that they have entrusted you with their personal emails, and as a result, your email list is growing! Why is this such a crucial development for your company? Check out these stats gathered by Constant Contact: For every dollar you spend on email
You’ve Got Their Email, Now What? Read More »
Much like the middle child in a family, middle of funnel (MOFU) content tends to get overlooked in favor of the more popular siblings. Everyone likes to focus on how to use content marketing to bring in new leads, and using content to turn a prospect into a customer. But what about the process of
Turning a Lead into a Prospect with MOFU Content Read More »
When you hear the term “blog,” it’s easy to think of the big boom in the early 2000s when everyone my age had their own Blogspot profile where they shared philosophical rambles and badly-written poetry full of teenage angst. Blogging – which is a central part of content marketing – can and should be so
The Ultimate Guide to Content Marketing in 2018 Read More »
In an article for Harvard Business Review, Amy Gallo explains that acquiring a new customer is at least five times costlier than retaining an existing one. Yet this (rather self-evident) fact is entirely neglected by nearly 44% of companies. For most business owners, growth seems to be getting more sign-ups from new people, but the
4 Bullet-Proof Ways to Increase Customer Retention (and Increase Sales!) Read More »
Let’s be honest: we all crave sales. No matter what your business is, you want to stay one step ahead of your competitors and boost sales. But the days when you could simply launch an advertising campaign to attract new customers are long gone. Traditional online advertising doesn’t work anymore: according to HubSpot, 64% of people who
How to Turn Instagram Followers into Customers with Ephemeral Content Read More »
