An online business is mainly concerned with its customers and potential buyers. E-commerce websites tend to spend a lot on marketing and promotional activities, but fail to address the issues of the common user. And that’s why they often face a decline in conversions despite well-optimized web pages. Getting customer feedback and reviews is an […]
Top 10 User & Customer Feedback Tools to Improve Conversion Read More »
Fueled by online communities and nostalgia for handwritten letters, the fountain pen has seen a resurgence in popularity over the past few years. But Kevin Thiemann admits that fountain pens are still a niche market that’s mostly confined to long-time collectors, which can make growing his audience a challenge. “We try to target people who
How Fountain Pen Revolution Gets Repeat Customers with Facebook Ads Read More »
Ivan Rivera is doing what he loves and doesn’t care what other people have to say about it. And it’s that no-nonsense spirit that drives the children’s clothing company he started with his fiancée, Khristy Hill, after their son was born in 2014. “I’ve always been influenced by streetwear and hip hop, and I didn’t
The term “millennial” tends to divide members of the generation it’s been ascribed to: Some accept the label, others reject it. Kaitlyn Blum not only wears the label proudly, but she also cites it as one of the main reasons she was able to easily translate her brick-and-mortar clothing boutique to an online store. “As a
Making the Leap from Brick and Mortar to E-Commerce with UOI Boutique Read More »
Google made some major announcements at May’s Marketing Next conference, and one of the most interesting announcements was: Unique Reach, a measurement tool that tells you how many times the same person has seen your ad. Click To Tweet It’s not an ad blocker. It’s a measurement tool. It’s Good for Advertisers We know that
Unique Reach – A Tool that Captures Impressions per Unique User Read More »
Alan Martofel says Facebook ads are the “bread and butter” of Feminist Apparel’s marketing strategy. “We don’t have the budget to be able to throw money out there without ensuring that we’re getting an even greater return,” says Alan, the company’s founder and executive director. “Efficiency is key for us.” The small, Philadelphia-based online clothing
Testing Your Way to Better Facebook Ads in MailChimp Read More »
NOW UPDATED! This post on effectively targeting cold, warm and hot traffic has been expanded and updated for 2017. Enjoy! Visitors. Traffic. Sessions. It’s all the same, isn’t it? As long as potential customers visit your site, it hardly matters how you refer to them, right? But here’s the catch: no two web visitors are alike.
How Targeting Cold, Warm & Hot Traffic Builds Successful Customer Relationships Read More »
A splash of orange, a dash of turquoise. Each month the vinyl colors change, but the concept stays the same: Customers receive one vinyl record at a reasonable price in the mail. The record club isn’t Secretly Store’s main business. In fact, it was an idea that floated around for a while before the Midwestern
Creating an Inner Circle of Customers and High Open Rates with Secretly Society Read More »
Artificial Intelligence (AI), neuro-linguistic programming (NLP) and Machine Learning (ML) all sound like visions of the future. Or at least something reserved for the elite programmers and smartest engineers at companies like Google, Amazon and SpaceX. The reality is that chatbots are bringing these innovations to everyone. While these technologies are still young, they have
How E-commerce Brands Can Drive Sales with FB Messenger Chatbots Read More »
Some businesses lend themselves easily to Instagram: restaurants, florists, clothing retailers. Beautiful products make for beautiful photos. So how do you take a less-than-visually-stunning product to Instagram and get 88,000 followers? According to Scott Marquart of Stringjoy, a maker of guitar strings, it’s all about the story you tell. “Everyone looks too hard for best
How Stringjoy Built Their Giant Instagram Following from Scratch Read More »
