Most of us have used location-based data to analyze performance at one point or another, whether it be using Google Analytics geographic data to see where your top performing cities and states are, or whether it’s using paid search data to look at which regions are driving the highest performance for your campaigns. Geography is […]
How to Analyze Location Data for Next Level Geo Analysis Read More »
If many people view life’s value in relation to its impact on others, what if you viewed the content your company creates in the same way? How does your content actually impact your end users, and what value does it provide to their decision making process? How can you best answer this question, and what
Enhanced Tracking for Analyzing Your Content’s Impact Read More »
To say that there are a host of factors impacting your website performance is to state the obvious, but are you currently measuring all the different factors involved? On any given day, both online and offline channels drive traffic to your site. Online traffic via paid search, social media and display are easily measured in
TV Ad Effectiveness: Reinvented for the Year 2018 Read More »
Analysts spend 80% of their time prepping data and only 20% of their time analyzing it … (Forbes). After years of cleaning data in excel, python or other tools, Tableau has released their answer to our data woes with Tableau Prep. The tool has been released as part of Tableau’s Creator tier. The Seer team dug in
Introducing a Whole New Way to Prep Data in Tableau Read More »
Being we live in a world of vast amounts of data, we are no longer confined to viewing our target audiences through the lens of outdated marketing personas. Instead, we have data on our audience behavior at our finger tips in real-time. By scoring these behaviors, you can understand how certain types of content, and actions
Marketing Personas for the Modern World Read More »
Having the ability to segment your audience and understand your customers is crucial in the digital marketing world. Most of us are familiar with segmenting by gender, location, or interests through Google Analytics’ built-in reports, but these don’t always give us the insights we want and need. In this post, we’ll introduce you to the concept
Scoring User Behavior for Audience Insights Read More »
December 12, 2017 Projecting an account’s trajectory is a vital skill for every account team. You can’t escape it. It comes up when performance is great and it comes up when performance is poor. Despite the demand for these skills and insights, it can be one of the scarier tasks. The uncertainty of accounting
Projecting Future Trends In Your PPC Account Read More »
Big data analytics plays a significant role in organizational efficiency. The benefits that come with big data strategies have allowed companies to gain a competitive advantage over their rivals — generally by virtue of increased awareness which an organization and its workforce gains by using analytics as the basis for decision making. Here is how
Organizational Gains From a Technology Driven Big Data Strategy Read More »
This transcript has been edited for length. To get the full measure, listen to the podcast. Michelle Huff: What are people trying to learn from analyzing all these sales conversations? Amit Bendov: Sales is a pretty complex craft. There’s a lot of things that you need to do right. Anything from being a good listener,
Improve Sales, Marketing, SEO and more with Sales Call Analysis Read More »
The modern marketer is flooded with data. Website data. Pipeline data. Email data. Social Media data. Views. Likes. Comments. Clicks. Cart abandonment. Conversions. There are vanity metrics, marketing metrics, and business metrics. It can be – and often is – overwhelming. As Act-On blogger Pam Neely recently reported, “53% of marketing executives feel ‘overwhelmed’ by
Engagement Insights Easily Delivers Marketing Metrics You Care About Read More »
