In 2014, Mark Schaefer sent shudders through the marketing landscape with a theory called “content shock”. His concept is as simple as it is scary: As more and more brands create more and more content, audiences already glued to smartphones, computers and TVs will literally reach peak content consumption levels. Schaefer’s forecast has indeed come […]
Content intelligence (CI) is the shiny new toy of content marketing. Like many new technologies, some users may try to adopt content intelligence technology before they fully understand it, and fail to fully realize its benefits. Content intelligence software is expanding in variety and function, so it’s important to understand the pain points content intelligence
Fix Your Mediocre Marketing with Content Intelligence Read More »
This guide was co-written by Jay Baer and Convince & Convert Strategist, Anthony Helmstetter. To work through this process, download this Excel worksheet. In previous blog posts, we’ve covered how to identify content assets and gaps, based on the most important persona questions. We’ve covered the 5x5x5 questions and content gap analysis and the roles
How to Uncover Hidden Content Opportunities with Topic Archaeology Read More »
In many ways, analytics are what makes the world go ’round—particularly in the data-driven environment that we’re now living in. According to Forbes, more data was created during the last two years than in all of the time in human history leading up to it combined. That’s a terrific position to be in if you’re
An A-to-Z Guide to Google Analytics for Content Marketers Read More »
Mark Twain had it right about content marketing metrics. No matter how objective your analysis seems to be, cognitive bias affects how every marketer interprets metrics. Takeaways Cognitive bias can lead well-meaning marketers to misinterpret crucial data. Content marketers should view metrics as guideposts for their next steps, rather than infallible indicators of success or failure. Enlist
Lies, Damned Lies, and Content Marketing Metrics Read More »
June 19, 2017 A group of us here at Hanapin recently participated in a free 21-Day Excel Course directed by renowned Microsoft Excel expert Dr. Wayne Winston. The course itself felt slow at first, but ultimately revealed several Excel capabilities I’d never known. Most exciting of these, to me, is the capacity to regress multiple
Using Excel Regressions To Better Understand KPIs Read More »
