I’m very excited for next week. Not because it’s the first week of December and Christmas is almost upon us. No, a much more important annual event awaits me on the 6th December: Spotify Wrapped. If you haven’t heard of it, Spotify Wrapped is an end-of-year event in which the company unveils listening data from […]
The genius of Spotify Wrapped, the only marketing campaign I add to my calendar Read More »
Digital Cream is an annual event in Singapore, where brand marketers from across the industry get together to discuss the trends, insights, and frustrations which are driving their digital marketing strategies. The event is in its 8th year and while many things have stayed the same, one thing in particular has changed. Looking back on
Three things data-driven marketers do (that others do not) Read More »
The bi-annual CMO Survey was recently published and, as always, the report reveals many things that people are thinking, but that few discuss openly. In addition to reporting on industry outlooks and budget, the CMO survey asks a biting question: “Which best describes how you show the impact of social media on your business?” Instead
60% of marketers face pressure to prove ROI – So what can be done about it? Read More »
There are two sides to creating a data-led culture. The most obvious, perhaps, is helping a business to focus on data as much as instinct. But the other is helping those employees that actually have data chops to get to know how the broader business works. Marketers, specifically, need to understand what they can expect
A rough guide to creating a data-led culture Read More »
Storytelling in marketing is usually assumed to be driven by empathy and emotion rather than data and analysis. However, when it comes to creating compelling stories, data plays an important role (though is perhaps underused). According to the interviewees in Econsultancy’s Storytelling for Marketers report, which included a number of senior practitioners and experts, there
The importance of data in brand storytelling Read More »
This week we are spending a day in the life of Caroline McGuckian. McGuckian is an agency stalwart turned tech entrepreneur, now working as CEO at Meshh, a spatial analytics startup. Find out why she compares her current role to being one of Peter Pan’s Lost Children… (And remember, if you have itchy feet, you can
A day in the life of… CEO at a spatial analytics startup Read More »
What does it take to build enterprise martech in data management? We’ve been speaking to Peter Reinhardt, CEO and co-founder of Segment, to find out how he and his team built the customer data infrastructure business. Reinhardt spills the beans on how he and his co-founders realised they had a viable product, to what the platform
How I built a… customer data platform Read More »
As detailed last week by Econsultancy’s Rebecca Sentance, Facebook’s faux pas with metrics it supplied to advertisers and publishers are causing new headaches for the social networking giant after a group of advertisers suing the company are claiming that the magnitude of Facebook’s errant algorithms, which inflated a number of metrics, was much higher than
When data and metrics cause companies to make bad decisions Read More »
Machine learning made a big splash in 2018, and companies are expected to continue or increase their investments in this technology in the coming year. IDC forecasts that machine learning and AI spending will increase from $12 billion in 2017 to $57.6 billion by 2021. Data science platforms that support machine learning are predicted to
Four industries set for a machine learning transformation in 2019 Read More »
Shopify is the world’s leading ecommerce platform, with almost $50bn of gross merchandise sold through the 600k stores on its platform last year. Online marketers are spending billions of dollars to acquire traffic for these stores, but there is a big problem: the Google Analytics setup for most stores is broken. The result? Marketers cannot
88% of Shopify stores have Google Analytics set up incorrectly Read More »
