To continue reading this content and gain access to more than 30,000 exclusive pieces of data, research, reports and articles, you need to subscribe. Use the button below to view your options and sign up. Already have a subscription? Simply sign in below Source link
Data and Analytics Webinar – 30th October 2pm BST, 9am New York Read More »
Possibly one of the most frequently, and most frustrating, demands of marketers these days is to ‘prove’ return on investment (ROI). But, is it even possible to do so? The too-quick answer to this question goes something like this: “Of course. We know how much we spend on marketing and can measure the effects it
Can marketers ‘prove’ ROI? It depends on who’s asking Read More »
By using data your marketing can be smarter, faster and messages more relevant. This explains the current interest in customer data platforms (CDPs). I am a big fan of the idea of a CDP to bring together and make the best use of our data – and the story goes that we can create a single
You don’t need a single customer view, you need a practical customer view Read More »
Information overload: The condition when a marketer has so much information they can no longer manage or interpret it easily, causing them to basically go numb to their analytics reports. Secondary conditions include ignoring marketing data entirely, making poor decisions, and getting generally disappointing results. You might not know it to look at them, but
How to Set Up a Killer Google Analytics Dashboard Read More »
As I’ve previously confessed, I’m not much of a numbers person. I excelled in math classes throughout my school years, but once I decided on a creative career path and formally acknowledged that I’m a word nerd, my math brain shut down. I struggle even to balance our personal budget. This blissful ignorance – eschewing
