data-driven

A Conversation with Mazin Gilbert – Gigaom

Today’s leading minds talk AI with host Byron Reese About this Episode Episode 91 of Voices in AI features Byron speaking with Mazin Gilbert from AT&T Labs about the nature of intelligence and why we have so much trouble defining it. Listen to this episode or read the full transcript at www.VoicesinAI.com Transcript Excerpt Byron […]

How to get started with data-driven attribution in Google Analytics

Analytics, attribution, conversions, data-driven, data-driven attribution, Google Analytics, Google Analytics 360, reporting / Good To SEO

Google Analytics is used by more than 28.8 billion websites since its inception in 2005. And many have attempted to find a ‘one size fits all’ approach as far as attribution models are concerned. While this is admirable in and of itself, it also goes against the very nature of Google Analytics. After all, the

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