Data Driven Marketing

Top Data-Driven Marketing Trends We’re Keeping An Eye On

Account-Based Marketing, b2b data, B2B Marketing, data, Data Driven Marketing, Reports & Analytics, SEO BLOG / Good To SEO

Now that data-driven marketing is quickly becoming a foundational aspect to many B2B marketing strategies, it’s time to focus on what trends within it seem to have the most traction. Here are the top trends for B2B marketers to keep in mind: Focus on the Customer Journey Particularly for B2B marketers, it’s important to understand […]

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Improving the quality of marketing data

Chart of the day: How data give opportunities to grow a business I think it’s fair to say that improving the quality of marketing data isn’t a fashionable or sexy topic. Indeed in a recent article by Keith Weed, Chief Marketing and Communications Officer at Unilever reviewing discussions at AdWeek US he says as much: “The