Data Insights

Engagement Insights Easily Delivers Marketing Metrics You Care About

b2b marketing metrics, data analysis, Data Insights, data reporting, Insights, marketing analytics, marketing insights, marketing metrics, metrics, reporting, Reports & Analytics, SEO BLOG /

The modern marketer is flooded with data. Website data. Pipeline data. Email data. Social  Media data. Views. Likes. Comments. Clicks. Cart abandonment. Conversions. There are vanity metrics, marketing metrics, and business metrics. It can be – and often is – overwhelming. As Act-On blogger Pam Neely recently reported, “53% of marketing executives feel ‘overwhelmed’ by […]

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Powering the Shopper Experience via Behavioral Insights

Analytics, behavioral analytics, Big Data, Data Insights, ecommerce, Marketing, SEO BLOG, shopping experience /

“The more information that is known about an online visitor, the more targeted an advertisement or Web page content can be, which will improve the user experience and the site’s results.”– Gartner Research That “more information” Gartner is talking about can only be gained by analyzing user behavior, folks. In the fast-moving world of eCommerce,

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