Hotjar has incredible functionality, with tons of ways to get to know your users better. Hotjar allows you to visualize how users engage with your site. Hotjar uses interactive heatmaps of their clicks and actions, recordings of their sessions, and gathering of their words from survey and feedback polls to help you build a strong, […]
Since Google Data Studio debuted last year, there’s been an incredulous amount of updates and improvements made to the platform day by day. Haven’t used Data Studio yet? Read our post here that gives an overview of the tool, including what it is and how it works. Now, let’s get started walking through the new updates
July 2018: What’s New & Improved in Google Data Studio Read More »
Leveraging PowerBI for marketers is a game changer. It’s completely changed the way Wil and Seer works for our clients. As part of Wil Reynold’s MozCon 2018 presentation that is happening this July in Seattle, we’re inviting conference attendees to participate in an interactive workshop that will show you how to break down silos in
Get the Most Out of Wil’s MozCon Presentation – You’ve Got Homework! Read More »
Most of us have used location-based data to analyze performance at one point or another, whether it be using Google Analytics geographic data to see where your top performing cities and states are, or whether it’s using paid search data to look at which regions are driving the highest performance for your campaigns. Geography is
How to Analyze Location Data for Next Level Geo Analysis Read More »
Analysts spend 80% of their time prepping data and only 20% of their time analyzing it … (Forbes). After years of cleaning data in excel, python or other tools, Tableau has released their answer to our data woes with Tableau Prep. The tool has been released as part of Tableau’s Creator tier. The Seer team dug in
Introducing a Whole New Way to Prep Data in Tableau Read More »
When I first got my hands on Tableau, I thought it would be super easy to create pretty and informative data visualizations. As it turns out, there are a lot of little details that go into it (just take a look at some of the Tableau Zen Masters’ work). By collaborating with other Analytics team members
Tableau Data Viz: A Few Things You Might Not Know Read More »
What are some unconventional ways of creating data visualizations? When Sayf (our director of Analytics) asked this question recently – I found myself instantly thinking of D3.js. D3 is a JavaScript library for manipulating documents based on data. Why use D3.js? D3 solves a prime problem for many developers and analysts: efficient manipulation of documents based on data. It
D3.js Tutorial for Interactive Data Visualization in D3.js Read More »
Google Data Studio is definitely a Seer Interactive favorite in terms of free data visualization tools. Ask someone on our team how they got their report visuals to look that good, and you’ll likely hear all about Data Studio. The premium version, Google Data Studio 360, is exclusive to Google Analytics 360 Suite customers and
A Beginner’s Guide and Tutorial for Google Data Studio Read More »
Recently, BARC Research published its BARC BI Trend Monitor 2017, a study featuring analyst commentary and user ratings of 21 trends in the business intelligence market. For the study, BARC asked more than 2500 users, consultants and vendors for their views on what currently mattered most to their work. Fourteen (14) trends experienced an upward
Business Intelligence Professionals Say This is the Most Important BI Trend Read More »
The challenge for businesses is how to interpret and break down big data in a manner that is easily understandable not just from top to bottom of the organization, but also for their clients as well. This is where data visualization comes in. The internet—or at least Google, Facebook, Microsoft, and Amazon—hold about 1,200 petabytes,
5 Ways Data Visualization Benefits Your Business in 2017 Read More »
