Lime monitors data from their scooters and bikes in real-time in order to ensure that all bikes are charged and available to riders. In fact, in 2018 Lime monitored 26 million scooter and bike trips worldwide according to their year-end report. The average ride was just over one mile totaling 28 million miles for the […]
How Lime Monitors Data From 26,000,000 Trips in Real-Time Read More »
rawpixel / Pixabay According to IDC’s Digital Universe study, “digital data is doubling in size every two years; and by 2020, the digital universe is expected to contain nearly as many digital bits as there are stars in the universe.” This growth in hyperconnectivity is sending shockwaves across the global business landscape. For many companies,
Analytics Excellence is the Relentless Pursuit of Driving Growth and Profitability Read More »
SAP CEO Bill McDermott, in a wide-ranging interview with Bloomberg talked about enterprises moving to the cloud, competing with Oracle’s new autonomous database, competing with Salesforce, and its huge business in China: SAP Has Taken Over the Enterprise Database Market Do you have a major move to the cloud? If legacy companies haven’t fully invested
It’s All About the Customer Experience Read More »
People often say you can’t truly understand something until it happens to you, which is true in many situations in life. It’s also true in business; companies that have never had to deal with data security issues can’t imagine the impact it can have on your business. What are cybersecurity threats? Cybersecurity refers mainly to
Common Cybersecurity Pitfalls [Infographic] Read More »
I don’t usually go for drastic headlines, but it does seem like some tides have been turning of late. We’ve all followed the stories of data breaches, new regulations, fake news, hacks, ever-rising privacy concerns. Not to mention this week’s discovery that webmaster Google had a breach exposing private data from as many as 500,000
Google data breach + Berners-Lee’s Solid — is the power shifting? Read More »
Steve Stone, former CIO of L Brands and Lowes, recently discussed how retailers can use data to serve their customers better and become incredibly customer-centric: Retail Grew Up Differently When you think about retail, retail grew up differently. We started with stores and then we eventually added e-commerce. We were also very much notorious best-of-breed
How to Use Data to Become Incredibly Customer Centric Read More »
By Greg McBeth Many sales managers learned their craft before the e-commerce boom. Back then, a sales journey was a series of interactions between a sales rep and a prospective buyer—no more, no less. All a manager had to do to tighten their sales cycle was to instruct their reps to add or cut interactions
To Optimize Your Sales Cycle, Treat It Like a Buying Cycle Read More »
Chart of the Day: Advertisers Say Audience Data Accuracy is Important. How Important? When it comes to consumer data there is no denying the importance that it holds in advertising and marketing. For a business to really resonate with their target audience, the data they hold on them is how they can make meaningful content which
There is no denying the importance consumer data that it holds in marketing. Read More »
Artificial Intelligence (AI) has blown up in the past few years and is quickly starting to take over the world of business marketing. From digital assistants like Alexa and Google Home to Siri and search algorithms, AI allows consumers to access the information they want quickly and efficiently. It’s predicted that the world of AI is
Artificial intelligence for marketers Read More »
For SEO agencies and independent consultants looking for new business, a two-step strategy might be all you need to demonstrate your efficacy and separate from competitors. First, identify prospective clients that are well-suited to your offering. Second, send them a pitch that unequivocally communicates the potential results they can achieve from your services. The key
What data do you need to find, pitch and win new SEO clients? Read More »
