Business people, not to mention the public on a global basis, are getting increasingly excited, as well as concerned, about the potential of artificial intelligence (A.I.)—so much so that China’s growing involvement in A.I., and the vast quantity of data that China is capable of generating on a daily basis, has many wondering if the […]
Creating good user experience depends on the acquisition of data. This has the power to help website designers make optimal choices by presenting them with information acquired from tracking user behaviors and activities. Data gives designers further insight into performance levels, enabling them to make decisions based on authentic user insights rather than unconfirmed guesses
Making Data-Driven Decisions for Better Website UX Read More »
We’re just weeks away from one of the most significant changes ever to online privacy, and businesses around the world are working hard to make sure they’re prepared. The General Data Protection Regulation, better known as GDPR, goes into effect on May 25th, 2018. It’s a sweeping set of laws being enacted by the European
So you want to make an explainer video (or any other piece for your video content marketing strategy) but don’t know where to start? Like with any marketing initiative, you should start where it matters: research. In this article, I’ll be going through a list of tools you can use to reach the audience that’s just
How to Research Your Audience Before Producing an Explainer Video Read More »
Segmentation is a great way to improve the effectiveness of your marketing strategy. Not only does it allow you to identify different types of customers that your business can target, it enables you to understand them better and divide your market into more manageable subgroups of people. This allows you to come up with highly
7 Segmentation Mistakes that Will Cost Your Business Money Read More »
According to IDG, 35% of companies with effective data grow faster year-on-year, however, many still take little notice of data quality or ongoing data management, pushing it into deepest corners to eventually be abandoned and forgotten. If this sounds like you, it’s time to consider putting data at the top of your business agenda again…
Intel CEO Brian Krzanich told his Keynote audience at CES that data has now become the foundation of innovation. Data started as a static tool used by companies to see trends and process information, but it has now reached the point where it is the critical element that is driving technology and is revolutionizing all
Welcome to the fourth instalment of the Mailjet (and my personal) GDPR Journal. So far we’ve looked at how I became a DPO, our GDPR compliance roadmap and how I updated our Privacy Policy to be in line with GDPR. It’s been a rollercoaster and the saga is set to continue as the next step
Now that data-driven marketing is quickly becoming a foundational aspect to many B2B marketing strategies, it’s time to focus on what trends within it seem to have the most traction. Here are the top trends for B2B marketers to keep in mind: Focus on the Customer Journey Particularly for B2B marketers, it’s important to understand
Top Data-Driven Marketing Trends We’re Keeping An Eye On Read More »
Interview: Itamar Ben Hemo, CEO of Rivery One of the many recurring questions we get asked at Smart Insights and in our member’s Facebook group is, is there one platform that tracks and manages all ads and content across various distribution channels? Monitoring performance of campaigns all in one place is a burning desire for many
A new tool to aggregate and unify all marketing data sources Read More »
