In case you missed my first post, I am documenting our GDPR compliance journey, from where I sit as an in-house attorney working for an EU and International SaaS company. Get up to speed by reading my first diary entry. Take your mind back… It’s the end of May – one year before the new […]
Content marketing has become the secret weapon in a successful marketing strategy, with brands using different types of content to add value and grab their audience’s attention. It has become more important than ever to market with intent, using content and SEO to raise awareness, engage and convert. Conversion, in particular, is one of the biggest challenges
5 tips to create a data-driven content marketing strategy Read More »
Our team at Google recently talked to web analysts who say they spend half their time answering basic analytics questions for other people in their organization. In fact, a recent report from Forrester found 57% of marketers find it difficult to give their stakeholders in different functions access to their data and insights. To help,
How to ensure you ask the right questions of your data Read More »
Earlier this month, we made our powerful marketing automation features free for all MailChimp users. Now, no matter the size of your business or budget, you can use automation to create targeted emails that send when triggered by a specific date, event, or activity. It’s a great way to personalize your marketing and communicate with
The Most Profitable Automations for E-Commerce Businesses Read More »
In my previous post, we discovered that MailChimp’s marketing automation tools can be incredibly valuable for e-commerce businesses, leading to nearly 16 times more orders per recipient than regular bulk email. Marketing automation gives you the ability to create a single email—or an email series—that sends automatically based on predetermined triggers. Today, we’re going to
Single Email or Series? Choosing the Most Effective Automation for Your Business Read More »
Much to the dismay of publishers, Google is not currently working on a feature for publishers to obtain analytics about their featured snippets within the Google Search Console. So if you’ve been waiting for Google to share the data illustrating how your website is being used in featured snippets, you’ll have to keep waiting. Gary
Google Search Console Won’t Include Snippets Anytime Soon Read More »
