Dave Gerhardt

Conversational Marketing Closes the Gap Between B2C and B2B, Says Drift Marketing VP

CMOTrends, Conversational Marketing, CustomerExperienceNews, Dave Gerhardt, DesignNews, DigitalAgencyPro, DigitalAssetManagementPro, DigitalMarketingNews, Drift, Email Marketing, EmailMarketingToday, EnterpriseCustomer, EnterpriseMarketingNews, John Rougeux, Landing Pages, MarketingNews, MobileMarketingPro, RetailMarketingPro, SalesNews, Skyfii, SmallBusinessNews, Sweet Fish Media, WebProBusiness, WebsiteNotes /

Conversational marketing is a whole new way of thinking about marketing and sales, says Dave Gerhardt, VP of Marketing at Drift. “We go to our jobs in B2B and none of the tools that we use match how we actually buy as real people,” he says. “That’s the most exciting thing to me about conversational […]

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How To Improve Your Winning B2B Content Marketing Distribution [Case Study]

Aaron Orendorff, Alison Levine, Andy Crestodina, BuzzSumo, Co-Schedule, Content marketing, Dave Gerhardt, Jon Morrow, Mike Alton, Nadya Khoja, SEO BLOG, Steve Rayson, Upworthy /

5 B2B Content Marketing Distribution Tactics You Can Use Need to improve your stellar B2B content marketing distribution?   Of course you do!  Before you pull out your spreadsheet to show me that your content yielded above average results for your business, consider how you’d feel if the opposite were true. Even worse if your

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