Joe Barnes didn’t have enough data to know if esports and Bud Light were a good mix. Market watches like Nielsen are paying attention to esports, but they don’t have nearly as much data as they do for mainstream media such as television. But Barnes, the head of experiential marketing at Bud Light, dove in […]
Anheuser-Busch, brand sponsorships, and esports: Jump in, the beer is fine Read More »
It’s hard to screw up the art that you splash on the walls of a town in Concrete Genie. You use the motion controller for the PlayStation 4 to “paint” art templates onto the town in hopes of bringing the abandoned fishing village of Denska back to life. The game from Sony’s small Pixelopus studio
Concrete Genie hands-on video — escaping bullies and restoring a town with art Read More »
Gumi has always been partial to new technology. Founded in 2007, the Japanese game publisher had one of the big hits of the smartphone era with Brave Frontier in 2012. The company went public in 2014, and now it has 865 employees. The company has moved into new markets through its affiliate companies. Yomuneco recently
Gumi CEO believes VR and blockchain are key to connected worlds Read More »
Of all the technologies that are coming to affect gaming, 5G — which brings much faster wireless broadband speeds to smartphones and other devices on mobile networks — is one of the biggest. But it’s also in some ways unpredictable in terms of its impact. It could introduce more cloud-based services, such as the Hatch
How 5G will change the game industry and spur innovation Read More »
HTC unveiled its high-end consumer virtual reality headset, the HTC Vive Cosmos today. It ships on October 3 for $700, and I had a good hands-on demo with the system, for which preorders are opening today. And I had a chance to sit down with a couple of HTC executives after my demo, and I
How HTC crafted Vive Cosmos for a new generation of consumer VR Read More »
Turkey has become a productive hub for games studios with companies like Gram Games and Peak Games. And now Instabul-based Recontact wants to put the place further on the map as the producer of cinematic mobile games — which Recontact calls its “cinematographic” style. I sat down recently with Simay Dinc, cofounder and producer at
How Turkey’s Recontact will put cinematic games on the map with London title Read More »
