If we take a trip down memory lane (some of our lanes might be longer than others 😉), we might remember a parent telling us if we didn’t tidy our bedroom or help clean the dishes we’d end up on Santa’s naughty list and only find a lump of coal in our stocking. Let’s face […]
Email List Cleaning & Tips To Avoid The Spam folder Read More »
We recently checked in with David to see how Act-On itself was getting prepared for being compliant. “We’re on second base,” he said, but added there is work to be done to get to home plate. He said Act-On began working about a year ago for the GDPR adoption. So far, that work has included:
What is Deliverability? In email marketing, deliverability is the term used to classify the percentage of emails that actually make it into the intended recipients’ inboxes. And achieving deliverability can be a significant hurdle for many businesses. Return Path’s 2016 Deliverability Benchmark Report states that, in the US, only 73% of messages make it to
Five Ways to Ensure Every Email Makes It To The Inbox, Every Time Read More »
While we, as marketers, constantly talk about factors that affect email deliverability and ways to improve it, little has been said about what constitutes an effective marketing strategy and why deliverability is crucial to this plan. Often what we see is that marketers who think they know the benefits of improved deliverability but never act
What size does an organization need to be to require a mandatory DPO? If you have more than 250 employees you’re required to have a Data Protection Officer (DPO) on your staff. Does GDPR itself apply to all sizes of organizations, or is there also a minimum size? GDPR applies to any company that markets
A little background on the Charter of Fundamental Rights of the EU Initially proclaimed at the Nice European Council in 2000, The Charter of Fundamental Rights of the European Union had no binding legal effect. But, on December 1, 2009, with entry into force of the Treaty of Lisbon, the Charter became legally binding on
What You Need to Know About the General Data Protection Regulation (GDPR) Read More »
Canada is a place well known for its unforgiving winters, but this summer it’s likely to get a whole lot colder for some marketers. Come July 1st, Canada’s Anti-Spam Legislation (CASL) ― widely considered one of the toughest laws of its kind ― will take full effect, as its three-year transition period ends and “private
CASL Lessons from Blackstone: Gain Consent, Strive to Comply Read More »
We have all received spam at one point in our life – most of us receive it every day. Generated by bots and sent in bulk, spam and phishing email is actually not all that creative. Yes, it constantly adapts and changes in an attempt to outsmart email users, ISPs and ESPs to bypass their
Gmail is one of the largest email service providers in the market today. In fact, the goliath surpassed over 1 billion active users in February of 2016. With this enormous active user base, it’s highly likely that you’re already mailing to Gmail recipients. Because the industry market leader has such massive reach, we as email
Seven Smart Strategies to Maximize Your Gmail Inbox Placement Read More »
With the increasing digitalization of most of our administrative or banking tasks, emailing has become a favored communication channel for both the financial and governmental industries to communicate with their users and customers. The piles of paperwork to validate a loan or to fill in your tax return are pretty much a thing of the
Email Security And Deliverability For Banks And Public Agencies Read More »
