It’s never been easy to sell to B2B buyers. Today, however, there are new challenges making it even more difficult. The number of people involved in B2B purchasing is rising, the B2B sales cycle is lengthening, and expectations for salespeople are increasing, just to name a few. I checked in with Demand Gen Report’s latest […]
If you sell to other businesses, you know how challenging it can be to get the attention of today’s B2B buyers. It’s not going to get easier anytime soon. According to a Demand Gen Report survey of B2B buyers, more than half of B2B companies use buying committees or buying groups to review potential purchases.
What 2017 State of Inbound Marketing Means For Your Business Want your business to standout amidst a broader array of customer options online and offline? Then focus your 2017 marketing on building customer relationships by providing concierge-like service to meet your audience needs over time. Because customer experience is the new marketing black! As a result,
How 2017 Marketing Can Drive More Profitable Sales [Research] Read More »
