Those of us who still remember the slow speed of dialup Internet probably never imagined that technology would evolve to the degree it has. Today, physical and cloud devices that connect to the Internet (and feature an IP address) can easily talk to each other to send and receive data. These devices link to advanced […]
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You’ve probably heard the buzz around marketing automation but are wondering why you need to invest in it if you already have an email service provider (ESP). Although marketing automation platforms and ESPs have many of the same features, marketing automation is designed to help you go beyond email marketing to provide customers with a
What Is the Difference Between Email Marketing and Marketing Automation? Read More »
As marketers, we are encouraged to think big when it comes to our marketing efforts so that we can yield the best results for our organization. And with new trends in marketing, customer behavior, and technology, the possibilities of how we craft our marketing strategy are practically limitless. Unfortunately, limited resources (especially marketing budget) can
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When I began using Google Ads at my first job out of college, I was scared senseless. I knew that I’d seen those distracting, cumbersome ads litter my search engine results page (SERP, although I didn’t know that was the acronym back then) and foul up the actual content I was trying to read on
Tracking and Analyzing Google Ads Campaign Metrics Read More »
How to make podcasts convert as a lead gen tactic? Tom said one of the secrets about podcast interviews that they’ve tested are to include three calls to action within the podcast interview. There is a small ask, the medium ask, and then the big ask. Tom: If you’re on a stage, a digital stage,
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If you’re using an adaptive marketing platform, like Act-On, you can take advantage of the latest technologies, such as machine learning and artificial intelligence, that can automatically segment, lead score, assign content, and predictively send your emails. What to consider when creating a lead nurturing automated program What we’ve found at Act-On as best practices
This Is Why Implementing a Lead Nurturing Program Is So Important Read More »
The 5 P’s of Artificial Intelligence Most marketers are familiar with the 5 Ps: product, price, place, people, and promotion. But Roetzer has developed the 5 Ps of AI: planning, production, personalization, promotion, and performance. Here’s how the sequence works. Planning: Predicting consumer behavior, defining strategies, prioritizing activities, and determining how to allocate marketing resources.
AI Poised to Take the Marketing World by Storm in 2019 Read More »
How do you get sales aligned with on-demand B2B content marketing? Nathan: One of the other big roadblocks out there can always be sales. How do you get sales on board with the idea of on-demand B2B marketing? Elle: One of the things that we’ve done internally, we have this concept of a fast moving
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What B2B thought leader predicted personalization was not going to be among your 2019 marketing strategies? Correct, that is a trick question. Everyone predicts personalization, or 1-to-1 marketing, will be among the B2B marketing trends this year and probably the foreseeable future, too. So, why do 76 percent of North American marketers rate their
Marketing Personalization Strategies You Might Be Missing Read More »
If you want 2019 to be successful for your business, then you need to better know and understand your customers and would-be customers. I mean really know them. Deeply and intimately. You need to be able to finish their sentences. You need to know what keeps them up at night, at least when it comes
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