Facebook has anyways been vaunted for its deep knowledge in what makes you, you. Its ability to parse everything from basic demographic data to one’s interests really set it apart from regular search for a marketer. While we’ve had some basic data available to us on Google Ads, the ability to now layer on detailed […]
Using Detailed Demographics to Know Your Customer Better Read More »
It seems like much of the news coming out of Google Ads and Bing is the continued push towards audiences whether they be custom made or created by the platforms themselves. From in-market audiences for search, custom intent audiences, and I’m sure more in the future, we’re being presented some great targeting options and you
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April 11, 2018 What Happened? Facebook announced on Wednesday, March 28 that it would begin deprecating its Partner Categories in an effort to “improve people’s privacy on Facebook.” This is likely one of several ways Facebook is responding to its recent Cambridge Analytica Scandal. While Partner Categories have typically had lackluster results overall for our accounts,
December 21, 2017 “It depends”. In my 2+ years at Hanapin Marketing, I’ve come to learn that this is a universal truth across the industry. There is no shared magic number for ROI or CPA. There is no perfect CTR or CVR. And there most certainly isn’t a singular strategic approach that can navigate across
The marketing space has evolved dramatically and Google AdWords is one of the platforms that has played a crucial part in initiating this evolution. In fact, AdWords is one of the best and most promising platforms for online advertising because it offers assured and immediate traffic by reaching out to your potential customers. And not only
How to Take Your AdWords Campaign to the Next Level Read More »
