We’ve addressed the importance of load times for search engine optimization, most recently at “SEO: Google to Make Mobile Speed a Ranking Factor,” from fellow contributor Jill Kocher. Certainly page speed is critical, especially for mobile search visitors. But beyond SEO, page speed is important for conversion rates and overall engagement. A Think with Google […]
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Enabling your company’s website to use HTTP/2 could result in better performance, happier customers, and improved rankings on search engines. All of that, in turn, could help your site generate more traffic, more conversions, and more profit. The HTTP/2 standard is a significant update of the Hypertext Transfer Protocol that has been used to connect
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Utilizing free resources from the design community is a good way to add value to your website. Here is a list of new web tools and design elements from winter 2018. There are designer and developer apps, fonts, content tools, and more. All of these are free. Free Web Tools Duotone. Duotone is a new
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Has your business committed a social media faux pas? An employee, perhaps, did something embarrassing, or maybe your entire industry is getting bad press. How your company communicates through a crisis may impact the entire organization, including profitability and viability. For an ecommerce or multichannel retail business, a crisis can be anything that negatively impacts
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Recognizing valued customers can enhance their loyalty. But it can also be time-consuming for merchants. Many services, such as SendOutCards, can automate and streamline the process. Consumers who interact with ecommerce companies have many milestones. They spend their first $100. They purchase their 10th product. They spend the 1 millionth dollar with a store. Consumers
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Evaluating the performance of cloud-based vendors can be tricky. You can read reviews, but it’s sometimes difficult to find unbiased opinions. One little-known method of evaluating cloud platforms is to analyze their status pages. They provide a high-level overview of the platform’s operational status. Many status pages also include a history of incidents, including recent
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BigCommerce is a leading ecommerce platform, hosting more than 55,000 online stores, including prominent brands such as Martha Stewart and Toyota. With a large selection of high quality, premium themes, BigCommerce offers merchants the ability to launch a full-fledged store without the hassle of integrating plugins or coding. Here is a list of quality themes
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With over 100 free and premium ecommerce themes, the Shopify Theme Store gives businesses a wide range of starting points to develop the right site and build a brand. Here is a list of popular themes for Shopify. There are themes for single products and small and large catalogs. Several themes can also be used
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If you have a WordPress website, you need the right social media plugins to connect your content with your target audience. Here is a list of social media plugins for WordPress. There are sharing plugins to connect your website to a wide selection of social networks. There are also plugins with specific features, such as
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Responsive web design ensures a site renders well on different devices and screens. Use responsive design tools to make sure your users have an optimal viewing experience. Here is a list of responsive design tools. There are tools to build responsive web page elements, and tools to test your design on a wide variety of
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