Design

What Color Is Your Company? Harnessing the Power of Color in Branding and Advertising

By Sarah Hanney First impressions are important. It takes just 90 seconds for a person to form their initial opinions when interacting with a new product. And up to 90% of that assessment is based on color alone. So what role does color play in communicating key brand messages to consumers? And how can businesses use

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3 strategies for maximizing your website UX

As the World Wide Web continues to grow, we move into a future where everyone and everything has an online presence. Within the limited window of opportunity for capturing a user’s attention, it’s becoming ever more important that their website experience be unique, inspiring, graceful, fun and satisfying. Why user experience matters Great user experience

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5 Lessons in Office Design From TED’s Innovative New York Digs

The nonprofit media company TED is all about producing inspiring and innovate videos. Since the organization’s launch in 1984, TED has been on a mission to gather and disperse “ideas worth sharing.” TED’s speaker roster is home to a host of impressive names, with recorded talks from individuals such Elon Musk, Tony Robbins, and even

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Testing shows e-commerce navigation doesn’t work the way we think it does

At the top of most any e-commerce website, you will see a strip of pixels emblazoned with words. This is something that we have all agreed to, and your visitors expect it. These words are the gatekeepers of content, and they often reveal great powers when hovered over or clicked on a computer screen. Lists

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The Biggest Wins (and Mistakes) You Can Make In Your Office Design

With the onslaught of open office trend articles and and latest technologies, sometimes we forget what makes a great, classic, authentic office design. The deeper foundations of company culture are sacrificed for the new and shiny, and fast design is mistakenly favored over high quality furniture and thoughtful layouts. A great work space for you

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