At the frontlines in the battle for SEO is Google Search Console (GSC), an amazing tool that makes you visible in search engine results pages (SERPs) and provides an in-depth analysis of web traffic being routing to your doorstep. And it does all this for free. If your website marks your presence in cyberspace, GSC […]
Last month Google invited a select number of users and journalists to try out its new augmented reality functionality in Google Maps. It is an exciting development particularly for those who have ever experienced difficulty finding a location in the real world when Google Maps’ blue dot fails to be accurate enough. But with local
The robots.txt file is an often overlooked and sometimes forgotten part of a website and SEO. But nonetheless, a robots.txt file is an important part of any SEO’s toolset, whether or not you are just starting out in the industry or you are a chiseled SEO veteran. What is a robots.txt file? A robots.txt file
Who can argue that building an SEO strategy is not a time-consuming thing? Keyword research, niche analysis, technical audit, link building — all these tasks are just a small part of an SEO’s daily routine. Willing to automate search engine optimization processes, experts use special tools and software. But it’s not always sufficient when analyzing the
How to speed up SEO analysis: API advantages for SEO experts Read More »
There are many resources out there for digital marketers to help speed up recurring tasks, leaving more time to focus on more strategic initiatives to help grow and expand accounts. A few of the resources and tools that are out there are scripts, Excel tools and functions, automated rules, automated bid rules, and smart bidding.
Marketing automation for search: Five time-saving strategies Read More »
As most of you know the aggregator market is a competitive one, with the popularity in comparison sites rising. Comparison companies are some of the most well-known and commonly used brands today. With external marketing and advertising efforts at an all-time high, people turn to the world wide web for these services. So, who is
Common technical SEO issues and fixes for aggregators and finance brands Read More »
Automating the process of narrowing down site traffic issues with Python gives you the opportunity to help your clients recover fast. This is the second part of a three-part series. In part one, I introduced our approach to nail down the pages losing traffic. We call it the “winners vs losers” analysis. If you have
Using Python to recover SEO site traffic (Part two) Read More »
There are many resources out there for digital marketers to help speed up recurring tasks, leaving more time to focus on more strategic initiatives to help grow and expand accounts. A few of the resources and tools that are out there are scripts, Excel tools and functions, automated rules, automated bid rules, and smart bidding.
Marketing automation for SEO: Five time-saving strategies Read More »
Every profession goes through changes, especially sales. A certain sales technique may have worked in the past, but that doesn’t mean it’ll work today. To be a top-performing salesperson today and in the future, you must continuously adapt to both market and social conditions. There are several new business trends taking place—all of which affect
Helping a client recover from a bad redesign or site migration is probably one of the most critical jobs you can face as an SEO. The traditional approach of conducting a full forensic SEO audit works well most of the time, but what if there was a way to speed things up? You could potentially
Using Python to recover SEO site traffic (Part one) Read More »
