Twitter admits ad targeting data bug, digital media provides best ROI, TikTok under fire or using Creators’ videos, Facebook testing new multi-image layouts. Twitter has admitted that a ‘bug’ has allowed data submitted for safety purposes to be used for ad targeting, prompting many in the industry to blast the platform. A new survey of […]
News roundup 11th October 2019 Read More »
There are countless ways digital advertising technology has advanced in recent years. Marketers can quickly create, test and optimize hundreds of personalized, targeted ads. Because of the many tools available to segment audiences and automatically deliver the best ads to the right people, marketers can easily scale their advertising campaigns and maximize clicks. Google Ads,
What Is Post-Click Automation & Why Should Agencies Offer It as a Service? Read More »
Walmart made headlines last week by announcing that it would fold Jet.com into its Walmart ecommerce operations, less than three years after the $3.3 billion acquisition. But, in fact, a closer look at the performance of both sites’ leads reveals: This shouldn’t be a surprise, because this has been Walmart’s plan all along, and Despite
Decommissioning Jet: Two charts proving Walmart planned to ground Jet all along Read More »
Note: This is not a sponsored post. Craig Campbell is a well-known SEO expert from Glasgow, UK. He has 17 years of experience in SEO Consulting and Digital Marketing. Craig owns an agency where he manages a small team so that he can deliver better results to his loyal clientele. He is also a regular
Exclusive interview with Craig Campbell: Golden nuggets every SEO needs to know Read More »
As digital advertisers, driving strong performance is at the heart of what we do. But, what is the true goal of paid search ad copy? If clicks, conversions, and demand generation are what is most imperative to client success and satisfaction, do you really need fresh ad copy to accomplish these goals? At first glance,
The fall of ad copy, long live ad copy Read More »
Google search results update, LinkedIn’s ad tab, Instagram data breach, digital ad complaint increase and Pinterest does Pride Month This week has seen a few interesting announcements, including the fact that Google is updating how its search results look, impacting the way paid results are showcased. LinkedIn has announced that it is aiming to improve
News roundup 24th May 2019 Read More »
Few technologies promise to have an impact on the marketplace as tremendous as the blockchain technology. Though many professionals in the search marketing industry are still entirely unfamiliar with it. Blockchain’s disruptive nature is changing the nature of digital advertising regardless of whether some professionals hear about it or not, however, meaning it’s imperative to
Five ways blockchain will impact search marketing Read More »
Consumers don’t trust influencers, Facebook launches 3 new ad tools for small businesses, Amazon storing UK biometric data, Facebook relaxes cryptocurrency ad rules, Google’s new consumer privacy plans, Facebook removes “dangerous users”, digital ad revenues top $1bn, Facebook political ad warning and Singapore passes ‘fake news’ law. This week has seen a number of big
News Roundup 10th May 2019 Read More »
Chart of the week: 72% of consumers will only engage with personalized marketing messages, despite 86% being concerned about data privacy Personalization is becoming more prominent in digital marketing, offering an improved user experience by providing information or targeting ads based on an individual’s activities and interests. In fact, according to a new report from
Majority of consumers will only engage with personalized marketing messages Read More »
Singapore proposes a new law to stop fake news, Mark Zuckerberg calls on government internet regulation, Amazon stops aggressively marketing its own brands and the ASA uses tracking technology to assess ads aimed at children This week has seen Singapore suggest a new law that could ultimately fine tech giants for failing to stop the
News roundup 5th April 2019 Read More »
