digital advertising

How To Reduce Non-Human Digital Traffic: 3 Ways That Will Make Your Marketing Succeed

Advertising, Augustine Fou, digital advertising, Marketing, Non-human digital traffic, owned media / Good To SEO

“Less than 60% of digital traffic is human”(New York Magazine) Sound like a sci-fi movie treatment? BUT, it’s not! Rather this is the digital media landscape you face as a marketer. No surprise that consumer trust has declined to an all-time low! Further, non-human digital traffic also applies to search, social media and influencer marketing. […]

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The complex digital advertising ecosystem explained

ad networks, digital advertising / Good To SEO

Everything you need to know to maximize the revenue of your digital inventory It used to be that advertising meant newspaper ads and flyers. In today’s digital world, advertising has reached new levels. Advertising has evolved into a global marketplace and now requires many relationships that extend further than the typical publisher/advertiser bond we’ve all

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Your guide to advertising on Baidu

ad networks, Advertising, Baidu, digital advertising, Digital Marketing, Digital Marketing in China, Digital marketing strategy / Good To SEO

Tips and tricks to help you get the most out of paid search on China’s largest search platform With Google claiming less than 2% of the market in China, the search engine landscape is markedly different from that in most Western markets. While there are several key players, including Haosou, Sogou, and Shenma, in the

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News roundup November 16th 2018

digital advertising, News, Social Media, Social Media Strategy / Good To SEO

Facebook’s new smart speaker, LinkedIn’s re-built Pages, Twitter cracking down on “suspicious” follows, $100 billion worth of digital ad spend and the UK increasing festive ad spending in 2018 Social media platforms have made some interesting announcements over the next month. From re-building a part of the platform from the ground up to help improve

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How will blockchain disrupt the digital advertising industry?

Blockchain, digital advertising, Managing marketing technology / Good To SEO

Where is the digital advertising industry today? When the digital advertising industry broke out, many digital marketers used to rave about the fact that it’s much more transparent and traceable than traditional forms of advertising, such as radio and TV. Today, the digital advertising world makes up almost half of the advertising industry and is

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Video Now Accounts for 25% of Total US Digital Advertising

digital advertising, Digital Marketing, online video ads, Social Media, video now accounts / Good To SEO

Video Now Accounts for 25% of Total US Digital Advertising For the past couple of years, several online marketers have shifted away from traditional advertising options to video marketing. This aligns with the growing preference for visual content by online users. According to the latest forecast by eMarketer, online video ad spending will reach $27.8

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The Language of Online Advertising—Concepts to Master for Success

Cross Channel Advertising, digital advertising, Digital Marketing, Online Advertising, PPC, Search Marketing, Social media marketing / Good To SEO

Digital advertising is a relatively new discipline—at least when you consider how many years businesses have been messaging consumers to promote or sell a product or service. In the age of digital, online advertising is one of the most effective ways to expand your reach, find new customers and boost your bottom line. However, the

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5 Digital advertising trends that will skyrocket in 2018

advertising trends, digital advertising, Internet advertising strategy / Good To SEO

Digital advertising trends have shifted from desktop to mobile in recent years. This mobile-first approach is quickly taking over as the preferred method for digital advertising and is on the cusp of being the most focused on medium for ad campaigns. But mobile-first is not the only digital advertising trend that has pushed to the

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The Ultimate Guide to Blockchain Marketing and Cryptocurrency

ad blockers, ad campaigns, Babyghost, banks, Basic Attention Token, BAT, Bitcoin, Blockchain, blog, branding, Brave browser, consumer identity, cryptocurrencies, digital advertising, digital ledger, Digital Marketing, Digitalcoin, Facebook, financial institution, Google, Keybase, Litecoin, Marketing, MetaMask, Napster, peer-to-peer networks, Peercoin, Ripple, SEO BLOG, skype, Spotify, transactions, uPort, user model, VeChain / Good To SEO

When most people think of blockchain, they only see the surface level of buying and selling cryptocurrencies, but its uses are far more wide-reaching than the financial world. Companies of all sizes are able to create “tokens” and raise money for their business by letting investors buy and sell them (like they’d buy and sell shares

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Everything you need to know about the Google Chrome ad blocker

ad blocker, Ad blocking, digital advertising, Google Chrome, Industry, Online ads, SEO BLOG / Good To SEO

Google launches a new version of its Chrome web browser today (February 15), which will include an in-built ad blocker to try and eradicate intrusive ads from the browsing experience. There are some clear standards and some unanswered questions relating to this new approach, so what exactly do marketers need to know? Google announced last year that

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