Digital Agency Survey 2019

Digital agencies are hiring, focusing on retention in 2019

Channel: CMO Zone, digital agencies, Digital Agency Survey 2019, Internet Marketing, Internet Marketing Industry, Interviews / Good To SEO

Competition for talent closely followed client in-housing as a top challenge facing digital agencies, Marketing Land’s Digital Agency Survey 2019 of agency professionals found. Forty-five percent of respondents cited competition for talent as a key issue for their businesses. Many agencies say they are meeting hiring challenges head-on and are focused on growing and retaining […]

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Why clients in-house and what agencies can (and can’t) do about it

A-Post to MarTech Today, branding, Channel: CMO Zone, Digital Agency Survey 2019, Features & Analysis, Internet Marketing, Internet Marketing Industry, Social media marketing / Good To SEO

Client in-housing has always been a factor for agencies, but the availability of ad tech and martech, the rise of automation and data management requirements have added new pressures. Half of digital agencies say clients moving marketing services in-house is a key challenge, according to our Digital Agency 2019 survey, released Wednesday. To better understand

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Client in-housing, competition for talent top digital agency concerns

Channel: SEM, digital agencies, Digital Agency Survey 2019, Facebook, Google, Internet Marketing Industry, paid search, Search Marketing / Good To SEO

SAN JOSE — Digital agencies have been on the leading edge of digital transformation for several years. They are not, however, immune to the challenges of adapting to changing technologies, advances in automation and evolving client capabilities and staff skill requirements that come with transformation. To better understand how digital agencies are evolving to meet

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