Banks, payment and insurance companies need to appeal to all types of customers. Part of this implies having a failproof digital marketing strategy, especially on social media. Like it or not, social media isn’t just for chatting with friends anymore. People use it to talk with the brands and companies they use. For instance, 80% […]
6 Ways to Utilize Social Media for Financial Institutions Read More »
With the madness going on in the world right now over COVID-19, every business is looking to jump into digital marketing. Many of you are way behind the curve while some of you haven’t previously had any digital footprint. So where do you begin? There is a lot of advice out there, good and bad,
SEO is short for search engine optimization. In the world of digital marketing, this marketing strategy plays an important role in helping you increase your reach to potential customers. While, Google doesn’t share its overall search volume, it’s safe to say it’s a lot. Some a have estimated it at 3.5 billion searches per day and the volume of searches grows by
” alt=”Personalization in Digital Marketing_ What It is and How to Make It Happen” width=”1600″ height=”800″ data-sizes=”(max-width: 1600px) 100vw, 1600px” /> Personalization seems to be one of the hottest buzzwords in the marketing world at the moment. However, not many people know how to do it effectively. Naturally, there’s a lot of confusion around this
As the deadly coronavirus sweeps through the world, there are huge shifts in consumer behavior and consumption patterns. For obvious reasons, individuals are spending more and more time glued to their screens. A loss of social interaction has created what one may call a void, and online communities may be the way to fill it.
[Infographic] Do You Need Online Marketing to Get Through COVID-19? Read More »
If you’re a skilled marketer, you’ve probably dreamed of starting your own agency and building a business that gives you freedom and a sense of accomplishment. Unfortunately, most people don’t follow through with their dreams simply because they don’t know how to get started. In an effort to help people get started, Eric Siu, Single
How to Start a Marketing Agency (from a 7-Figure Agency CEO) Read More »
3.8 billion. This is the amount of social media users out there (WeAreSocial, January 2020). In 2020, this represents about 49.5% of the world’s population. As a result, we see a LOT of fresh data published and shared each day online. Here’s a snapshot of the estimated amount of information circulating each minute in 2019
Social Listening: Everything to Know Before You Start Read More »
The collaborative aspect of the internet has completely changed the way we do business. It made it easier than ever for us marketers to reach out to our target audiences with more accurate messages. On the other hand, it gave our prospects and clients a public place to share their thoughts about the brands they
The event name should be something relevant, such as the project name, and then add events in there. What makes this convenient is that you can choose to only see that calendar by clicking on the little arrow on each individual one. That will only show you events related to that set. Step Two –
How to Keep Your Marketing Team Together Using Calendar Apps Read More »
Oribi allows you to see each journey through your site to better understand what content engaged your visitors best. You can pin every event in the journey. Pinned events represent your main conversions and other actions you’d like to keep a close eye on. With Oribi, you don’t need any technical coding skills to set
How to Understand Your Customers’ Buying Journeys And Engage Them at Each Touchpoint Read More »
