Digital marketing definitions

How to define SMART marketing objectives

From SMART to SMARTER marketing objectives When identifying specific marketing objectives to support your long-term goals, it is common practice to apply the widely used SMART mnemonic. You will know that SMART is used to assess the suitability of objectives set to drive different strategies or the improvement of the full range of business processes. […]

What is Digital Marketing? A visual summary.

Digital marketing definitions, Digital marketing strategy, SEO BLOG, What is it? Digital marketing definitions and glossary / Good To SEO

Defining the scope of digital marketing using the ‘5Ds of Digital’ and the Smart Insights RACE planning framework. My recent blog post on digital marketing trends shows the latest innovations, but here we go back to basics to define digital marketing. This is important since for some in business, particularly more traditional marketers or business owners,

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