The financial services industry is just one that has embraced the possibilities and potential of video marketing Video marketing has been a boon for numerous businesses in a slew of sectors, helping brands increase awareness, boost engagement and create greater avenues for ROI. The financial services industry is just one that has embraced the possibilities […]
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Businesses will always need specialist digital skills So, Mark Ritson believes it’s time to shut down digital marketing teams for good. I disagree. Why? For the simple reason that for businesses to compete, digital marketing demands excellence in specific digital skills, which are integrated throughout marketing. For me, larger businesses need a core digital team or Digital
3 examples demonstrating the benefits of social listening for financial services In a decade, social media has gone from somewhere we share photos of our cat, rant about politics, get passionate about sport, and learn how to use eyeliner – to a vital part of a company’s marketing strategy (although there are still a lot
Why is social media listening is important in financial services? Read More »
Chart of the Day: Ecommerce businesses share their ROI from personalization for the Retail, Travel and Financial services sectors There are now many options for website personalization tools, but we know from our member research that many businesses have yet to implementation personalization for different reasons. I’m sharing these figures from a new research report since it may
Our summary of sessions from #Effweek: Using a more insight-driven approach for marketing This week I attended the main session of the IPA-arranged #Effweek, which is aimed at sharing best practices on improving marketing effectiveness. In this article I’ll cover the main themes, report on the new effectiveness research unveiled at the event and give
Chart of the Day: Consumers prefer to compare and switch on desktop The need for businesses of all industries to perfect their mobile experience has never been more important than it is in 2017. Google promoting Accelerated Mobile Pages and their announcement of a Mobile First Index mean that we need to optimise our websites
Is a mobile-first approach right for Financial Services Paid Media? Read More »
