Digital marketing for Pharma sector

3 digital marketing strategies to help promote your medical practice

The number of people using the internet to source a doctor, dentist or hospital, or even answer a simple health query, is on the rise Expanding the reach of your business via digital marketing is a no-brainer, which is why just about every modern company follows a tried-and-tested formula built around ads, analytics and social […]

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4 reasons healthcare companies should invest in blockchain technology

Blockchain technology is a decentralized and distributed ledger system, where different transactions are permanently recorded Across the world, many people relate the word “blockchain” with cryptocurrencies, such as Bitcoin. However, gradually, this technology is being explored in different supply chains, including the healthcare industry. In simple language, blockchain technology is a decentralized and distributed ledger

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How many digital specialists are needed in a marketing team?

Examples of the level of digital resourcing from Pharma marketing The question of the types of specialist digital marketing roles businesses need in an organisation is an ongoing challenge. Although some have said that we’re now in a ‘post-digital era of marketing‘, the reality is, that although marketing generalists are needed to plan and manage

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