Twitter’s new reporting tool ahead of elections, LinkedIn’s new ‘services’ feature, Facebook suing a company for selling fake ‘likes’, Instagram replacing travel brochures, Sri Lankan blocks social media following terrorist attacks, Snapchat seeing user recovery and Google adds fun Avengers-themed feature This week has seen another update to Twitter, this time to help stop the […]
Travel brands must select the right influencers to work with in order to see the best results and create effective stories Working with influencers can propel a travel campaign forward and help your company reach its audience more effectively. But when you pick an influencer to work with, you are aligning their brand with your
Why choosing the right influencers for your travel campaign is vital Read More »
Examples and tools for building in social proof for retail and travel websites We all, in varying degrees, look to others for advice and reassurance to reduce risk and uncertainty. In everyday life, as well as when online shopping. Often, without even realising, we’re gently nudged along on the customer journey with social proof. This
What’s new in the travel industry? Keep up to date with the latest trends and innovations to streamline your strategy The multichannel marketing approach It is vital that there is a multichannel marketing plan in place for all online travel agents and comparison sites to thrive. Travellers are using more than one channel to research
Chart of the Day: How OTAs reach online vacation buyers? With the rise of online price comparison sites and review sites now offering hotels and flights for purchase, the competition for the ecommerce travel industry has never been so fierce. So what are the top channels for reaching online vacation buyers? Well, new research by Global
What channels are in the best travel industry marketing mix? Read More »
Chart of the Day: Ecommerce businesses share their ROI from personalization for the Retail, Travel and Financial services sectors There are now many options for website personalization tools, but we know from our member research that many businesses have yet to implementation personalization for different reasons. I’m sharing these figures from a new research report since it may
The must-know essentials to increasing your footfall through destination marketing online If you work in the destination sector, you’ll ultimately be judged on ticket sales. We notice time and time again that the leisure and tourism attractions that smash their ticket-sales targets are the ones that fully understand (and influence) the modern consumer’s reliance on
Destination Marketing | Digital Marketing Footfall Read More »
