Digital Marketing Jobs

The Fast & The Curious: how chatbots meet modern buying demands

Advanced PPC Strategies, chatbots, Conversational Marketing, Digital Marketing Jobs, PPC Strategy, Responsive Search Ads, Search /

The modern buyer is fueled by speedy access to products and services, lightning fast responses to questions and low-friction website interactions. They also love personalized experiences. Let’s call them the “Fast and the Curious.” A study from insidesales.com and the Harvard Business Review found that if you wait 5 minutes to respond after a lead initially […]

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How To Write Excellent RSAs

ads, Digital Marketing Jobs, Google ads, How To, Responsive Search Ads, Search /

When Google released Responsive Search Ads, my first reaction was, “great! I finally have enough characters to write decent copy!”. That reaction was short-lived once I found myself staring at 15 blank headline columns in Excel. How many ways can I say “Buy These Jeans”? I began to begrudge RSAs, thinking them excessive and annoying.

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Digital Marketing Interviewing – A Tried & True Process For Success

Digital Marketing Jobs, Opinion, PPC Interview /

Excellence in digital marketing is no longer optional for most agencies and organizations – digital platforms are evolving at a breakneck pace, usurping roles historically played by traditional channels and permeating across every aspect of the marketing mix. That makes hiring high-quality digital marketers one of the most important things for an agency or organization

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