Digital marketing laws

GDPR: Will it leave your business at financial and reputational risk?

Chart of the Day: More than half of UK business owners unaware of incoming General Data Protection Regulation (GDPR) We only have a year left before the GDPR is officially implemented on 25th May 2018. But the figures in today’s chart are showing many businesses may be left with fines of up to 10 million […]

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A long road ahead for Direct & Digital Marketing under the General Data Protection Regulation (GDPR)

What digital marketers need to know about the GDPR As a Data Protection Officer, one of the most common questions I am often asked by our customers and at networking events is, what are the impacts of GDPR on Marketing? Historically, the way we have obtained consent to personal information within digital and direct marketing has

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GDPR – are you ready? If not, why not?

The implications of GDPR are looming, but is your company ready for the European change? With new GDPR regulations to be effective from May 2018 – it’s a topic on every email marketer’s mind. But what is your company doing to prepare for this change? The Smart Insights team would really appreciate it if you could

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Is your company going to be GDPR compliant?

Why we should all be excited about GDPR Taking the digital world by storm, ‘GDPR’ is the buzzword on every reputable company’s lips – and as we approach the final quarter of 2017. With circa 75% of all data predicted to be rendered obsolete, the ICO’s upcoming changes to current data protection regulations is the

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