Digital Marketing Models

McKinsey’s consumer decision journey | Smart Insights

McKinsey’s consumer decision journey can help to model how your customer comes to the moment of purchase and discover what makes buy Based on empirical research, in 2009, McKinsey & Company suggested a dramatic alternative to the traditional purchase funnel. Their research was founded on interviews with 20,000 businesses in the USA, Germany and Japan. […]

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Marketing models that have stood the test of time

What do you think is the best, i.e. most useful marketing model? Download our two free guides on marketing models to learn how to apply them You may have noticed we’re fans of using practical models as tools to support marketing strategy development? We believe a clear, simple model gives us a framework to assess

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Are marketing models and strategies even effective?

Chart of the Day: 39% of marketers don’t think their organization’s marketing strategy is effective – Part 4 of 10. Having already looked at top priorities in organizations, marketing and sales priorities and challenges, it is now time to address whether above all else marketers feel marketing is effective. Seems ridiculous to think that marketers think marketing is

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Marketing communications planning using the PASTA model

A review of different methods and models for developing a marketing communications plan Commercial as well as non-profit organizations, routinely confront these typical questions: Do we need social media? How do we introduce our new website? What can we do to publicize our eCommerce Store? How do we introduce our new product? How will our

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