Keyword research tools are useful — until they don’t have enough data for your keywords. You need to select phrases worth targeting. Sure, search engines understand concepts that are semantically connected and don’t just match keywords anymore. But when you write a webpage or design an ad, you still need to know which words to […]
5 Enlightened Ways To Use Google Trends for Keyword Research Read More »
Both searchers and search engines want webpages to be lightning fast. So it’s no surprise that page speed is a ranking factor in Google’s search algorithm. Multiple studies have shown that page load time also heavily impacts a site’s bottom line: conversion and revenue. Using Accelerated Mobile Pages (AMP) is one way to speed up
How to Implement AMP: A Quick-Start Guide to Accelerated Mobile Pages Read More »
Digital marketing is tough. Anyone who wants to improve a website and raise its visibility in search knows that. As a marketer or business owner, you have to make about a zillion decisions for your website along the way to prominence and profitability. Naturally, questions come up that you need help answering. And you might
Ask Us Anything! New Video Series by Bruce Clay Answers Your Questions Read More »
Do you remember the buzz and flurry of activity around Y2K? Possibly not, but it was a fire drill of activity to avoid disaster. This year may seem similar as things evolve rapidly in the realm of search. For example, sites that have put off mobile readiness — thinking that most of their traffic comes
Bruce Clay’s Predictions for Digital Marketing in 2018 Read More »
Digital marketing conferences are held all over the world, from Los Angeles to Beijing and everywhere in between. Thousands of SEOs, SEMs, content marketers, social media strategists and business owners attend marketing events for the whirlwind of information, education and networking. Where else but a digital marketing conference can you learn from the likes of
Calendar of 250+ Events Around the World, Updated for 2018 Read More »
Imagine putting on a virtual reality headset and joining your favorite social media platform as a highly interactive experience with friends. Imagine shopping for a new dining table by picking up your phone and seeing the table in your dining room, as though you’re taking a video of it right before your eyes. Sound a
How VR Experiences Will Take Marketing by Storm in the Not-Too-Distant Future Read More »
Google leads the world in technological advances that affect the way we live and do business. At the Google I/O developer conference this week, we glimpse a preview of how people will interact with computing in the near future. Shoreline Amphitheater in Mountain View, CA, scene of the 2017 Google I/O conference Kicking off the
What Your Business Can Immediately Take Away from Google I/O Read More »
Whether for the first time or the tenth, reducing the ramp up period when onboarding a new SEO agency is going to save you time and money. Plus, an effective onboard process lays the path to a productive partnership. There are two parts to effectively onboarding a selected new agency: 1. Educating your agency about
