Video is continuing to grow in popularity and importance, which means it’s vital to stay on top of the latest advances and statistics in order to create a strong digital video marketing strategy Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social media. Despite the […]
The writing is on the wall and video is poised to take over cyberspace completely. According to statistics by Cisco, by 2021, all internet traffic will be video. Right now there’s no more prime real estate for video marketing than YouTube. This isn’t merely a clip-sharing social-media site, it’s the number two search engine in
Mobile ad spend set to overtake TV this year, Google fined £44 million for GDPR failures, Facebook cracking down on pages and group that break community standards and LinkedIn details skills most needed by companies in 2019 As mobile use is on the rise, so is ad spend across mobile devices. In fact, if ad
Content marketing includes more than articles. Videos can help increase engagement and leads, which is why you need to make the most of them It used to be that content marketing meant just that – just content, with perhaps static images. Then along came infographics and animated gifs, which enlivened our visual experiences. Well, those
Bring your content marketing to life with videos Read More »
Use our new digital marketing tools infographic to manage how you use marketing technology As marketers today, we’re fortunate to have a huge number of free and low-cost tools to give us insight about our customers, competitors and market. They also help us compete by delivering automated relevant, real-time communications integrated across desktop and mobile
[Chart of the day] What are the most important marketing channels for CMOs’ and the best digital channels for measuring ROI? When it comes to online vs. offline marketing for generating revenue and increasing sales, the most important media channels for CMO’s (from automotive, consumer packaged goods, retail, telecommunications, technology and travel industries) according to
The highest ranking digital marketing channels for measuring ROI Read More »
Chart of the day: According to research by Salesforce, over half of ad spend is allocated to Facebook (including Instagram) or search marketing (Including Google search) In the previous year, 30% of ad budget was allocated to Facebook and Instagram and 28% was allocated to Google and Bing paid search ads. Facebook budget is expected
Facebook and Google account for large portions of digital ad budgets Read More »
How you can use Shopify to build your ecommerce business When it comes to building websites for your business with so many options to choose from, sometimes it’s so overwhelming that you are tempted to just purchase from the first website you go to. You should buy your website from Shopify as this is the
5 reasons why you should use Shopify for your retail business Read More »
