Just like other avenues of learning, there are many ways you can approach upskilling If you’re reading this post, chances are you know how beneficial upskilling can be to your team’s results. But how exactly do you go about upskilling your team? Download our Free Resource – Marketing careers and skills development workbook Our guide […]
Upskilling has become a vital part of keeping your team productive With the elimination of some jobs and the rapid changes happening in others, upskilling has become a vital part of keeping your team productive. It helps to keep your team members engaged, improve their skills and serve customers better. Having said that, it’s easy
79% of CEOs said lack of key skills was one of their top three concerns and 46% see upskilling as their favourite solution. With the improvements in technology, jobs are changing. Some jobs are being eliminated or revolutionized to bring them up-to-date. Likewise, some jobs are being created to meet up with the demands created
87% of marketers state that AI and machine learning are already vital to their organization’s success, yet this has the largest skills gap present in the data and marketing industry. Tim Bond, Head of Insight at the DMA discusses why these skills are essential to the future of intelligent marketing Data and technology have already
What are the most important skills marketers need to develop? Read More »
Businesses will always need specialist digital skills So, Mark Ritson believes it’s time to shut down digital marketing teams for good. I disagree. Why? For the simple reason that for businesses to compete, digital marketing demands excellence in specific digital skills, which are integrated throughout marketing. For me, larger businesses need a core digital team or Digital
Facebook called “digital gangsters” by UK government, Google rolling out click share for Search campaigns, big brands pull out of YouTube advertising, Marketing skills gap increasing and Ikea announces new sustainable store opening with water-cleaning bath boats A new parliamentary report has found that Facebook has broken regulations and has called on the UK government
Digital PR techniques that will increase your organic rankings and ROI The rise of PR-fuelled marketing in the face of diminishing returns on advertising has seen 66% of marketers rank quality content as their top marketing priority. With so much riding on the reputation of a brand, the value of content marketing, earned media, link
How to make your PR strategy more data-driven in 2019 Read More »
Chart of the Day: Which are the most important skills for you to develop for your future career In a previous article, I reviewed the most important marketing skills based on the recently published research from The IDM and Smart Insights. In this follow-up I’ll drill down to look at specific skills gaps. This first chart is
Every marketer loves data! Whether they are numbers, feedback results or leads, this is what marketers dream about. They say knowledge is power, and that it is. Whether you’re preparing a report or trying to untangle raw data, working with spreadsheets can be rewarding to your job performance. Not only can it improve your efficiency,
Learn how to use spreadsheets for marketing planning and management Read More »
Chart of the Day: A summary of the state of digital marketing skills I thought this infographic from General Assembly was useful for showing specific skills gaps since it isn’t based on a survey, rather it is based on a test taken at the end of a digital marketing qualification. We will be sharing research we
