digital marketing strategies

5 Digital Marketing Strategies Small Businesses Can Learn from Political Campaigns

Advertising, Digital Marketing, digital marketing strategies, Email Marketing, Marketing, Marketing & PR, marketing analytics, Paid Advertising, Pay Per Click, Social media marketing, Website Design, Website development /

By Ata Khan Election season is in full swing and with that comes a barrage of marketing methods that inundate the average American. While the top runners in the race have larger budgets, their marketing strategies actually are something that small businesses can learn from. If candidates can use these techniques to win entire presidential […]

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Gain an Edge in the Manufacturing Industry with Marketing Automation

digital marketing strategies, Manufacturing, marketing automation /

Peter Hoffman is a veteran of the manufacturing industry and knows firsthand how hard it is for his peers to adopt new ways and new technologies for marketing their businesses. The company his father founded, R.M. Hoffman Company, and Motion Solutions, who acquired R.M. Hoffman, have been around over 60 years each. “That’s pre-internet, pre-email,

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5 Creative Ways to Use Data (beyond measuring KPIs)

Adaptive Marketing, Content marketing, digital marketing strategies, Marketing Strategy, personalization /

“My Favorite Murder was the favorite podcast of 327,676 people on Spotify in 2018. Careful, one of them might be behind you.” That is one of the many eye-catching, social sharing, earned-media nuggets that Spotify gleaned from its listener data and shared as part of its 2018 “Wrapped” campaign that included digital, social, and out-of-home

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5 Hacks for Getting to Know Your Customers

buyer persona, Content marketing, Demand & Lead Generation, digital marketing strategies, Inbound Marketing, Lead Nurturing, marketing automation, Marketing Strategy /

If you want 2019 to be successful for your business, then you need to better know and understand your customers and would-be customers. I mean really know them. Deeply and intimately. You need to be able to finish their sentences. You need to know what keeps them up at night, at least when it comes

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Digital Marketing Trends for 2019

Digital Marketing, digital marketing strategies, Inbound Marketing, marketing automation /

Nathan: All right, so the third big trend that you’re seeing, what is that? Brian: This is an interesting one. It’s kind of a larger trend that we’re noticing and I’ve heard a couple other people mention it as well, which is you’re getting and expansion of the small, we’ll call it traditionally Etsy-style businesses

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Crafting an Effective Content Strategy for Your Business

Content marketing, Digital Marketing, digital marketing strategies, Marketing Strategy, SEO BLOG /

This transcript has been edited for length. To get the full measure, listen to the podcast. Nathan Isaacs: Welcome to the Rethink marketing podcast. I’m here today with Kristina Halvorson. Kristina, can you tell us more about yourself and Brain Traffic? Kristina Halvorson: Sure. Thanks for having me on. I am a content strategist by

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Tailored Digital Experiences with Marketing Automation

Adaptive Marketing, Customer Marketing, Demand & Lead Generation, Digital Marketing, digital marketing strategies, marketing automation, personalization, SEO BLOG /

Having this intelligence ensures that companies deliver a unified brand experience across all channels: both online and offline. As more and more data is collected on a buyer over time, companies can begin to tailor what that individual sees when they come to the website: a welcome note upon arrival to the homepage, a thank

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The 7 Podcast Episodes You’ll Reference in 2018

AI, B2B Marketing, Content marketing, digital marketing strategies, EU/UK, gdpr, landing page, lead generation, Lead Scoring, Marketing Life, Marketing Strategy, Podcast, Reports & Analytics, Sales & Marketing Alignment, SEO BLOG /

The European Union’s General Data Protection Regulation, or GDPR, becomes effective on May 25, 2018. We’ve been periodically interviewing David Fowler, Act-On’s head of privacy, compliance and deliverability, about the regulation, which he describes as the biggest change to EU data protection law in a generation. It applies to the EU’s 510+ million citizens, as

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5 Key Questions To Help You Decide When To Gate Content

Content marketing, Demand & Lead Generation, Digital Marketing, digital marketing strategies, Inbound Marketing, marketing automation, Mobile Marketing, SEO BLOG /

As you can see, we’ve also developed a great decision-tree infographic you can use to help you understand when and when not to gate. Let’s walk through the five questions. #1 Is this a “contact us” opportunity? These are typically found at the bottom of the funnel and are a clear signal of serious buying

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Increase Your Website Traffic with These Killer Marketing Hacks

Content marketing, Digital Marketing, digital marketing strategies, Forms & Landing Pages, Marketing Strategy, SEO BLOG, Website Design, Website Visitor Tracking /

Key takeaway. If you want to instantly drive higher engagement, more shares, and greater traffic to your website, maximize your impact by testing headlines that are focused on the impact to the reader. Drive Traffic through Guest Blog Posts A popular strategy for getting significant increases in website traffic is guest blogging. With this strategy,

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