Digital Marketing Strategy Framework

The AIDA Model | Smart Insights

Examples and Tips for using AIDA in the real world The AIDA model is perhaps the best known marketing model amongst non-marketers of all the classic marketing models. Many marketers find it useful, perhaps since we apply it daily whether consciously or subconsciously when we’re thinking how to make our marketing communications effective. What is the AIDA model? The […]

4 Smart ways for frugal small businesses to use online marketing

Digital marketing strategy, Digital Marketing Strategy Framework, Online Marketing / Good To SEO

4 Smart ways for frugal small businesses to use online marketing Competing against larger competitors in your niche or sector is difficult at the best of times. It’s not always a level playing field either. When the bigger competitor with greater revenue enjoys a more substantial marketing budget, it’s tougher for a small business like

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