When customers feel an emotional connection to a brand, the lifetime value of that customer can increase by 300% There is so much more to success in business than a profitable bottom line. Unfortunately, many marketing teams and sales departments get so wrapped up in hitting goals and increasing conversion rates that they forget about […]
How to actually build relationships with your customers Read More »
Marketing specialists should know how to promote cryptocurrency brands in the periods of high volatility and investor uncertainty The cryptocurrency market has been volatile from the very beginning, but the last couple of years have been a particularly wild ride for millions of investors around the world. Many have made millions on the big upswings,
YouTube stops ads on anti-vaxxer videos, Facebook to launch new premium ad service, consumer confidence still negative in face of uncertain Brexit, Oreo announces partnership with Game of Thrones, ACCC asks advertisers in Australia for feedback and TikTok fined for collecting children’s data Take a look at some of the news affecting marketers this week
By not actively trying to establishing a stronger online presence, as a business owner, you lose out on potential sales and loyal customers How a business portrays itself is a vital factor in its success and, with the advent of social media, establishing a positive image and creating a personal brand is as important as
7 strategies to improve your online presence in 2019 Read More »
Getting website personalization right is hard and I bet you are sick of being told otherwise I don’t blame marketers for trying to tell you differently of course. It’s immensely frustrating for them too – knowing just how valuable personalization can be and knowing that it will, in time, become a necessity, rather than luxury,
Five reasons your business is not ready for website personalization Read More »
While marketing is certainly a huge part of a businesses’ success, you also need to make sure you have a detailed customer acquisition strategy in order to actually achieve the objectives you want Growing an e-commerce business and generating new customers on a consistent basis is not just about knowing how to market your business
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Voice technology is only one aspect of a rapidly-evolving tech sphere As the speed of technology and the pace of our lives have picked up, many new technological innovations have been brought about. One such innovation is voice technology, which has become an increasingly-popular interface for answering search queries or interacting with modern technology such as
Structure your next big campaign using the RACE planning framework Have you got an up-to-date campaign planning process? Ad hoc campaigns or those that re-use old approaches from previous campaigns that have been successful can be the time-saver you need to get a new campaign up and running. Here at Smart Insights, we are victims of
How to organize a campaign plan using the RACE framework Read More »
Chart of the Week: 64% see increasing leads for their business as being the primary objective for their marketing strategy When it comes to marketing strategy goals, increasing the number of leads or sales prospects is the primary goal for the majority of marketers. According to new research from Ascend2, 45% of marketing influencers believe
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With myriad options available to today’s consumer, customer retention is vital for e-commerce brands. Gamification, push notifications and loyal programs help in contently re-engaging with the existing customers Research by Frederick Reichheld of Bain & Company found an increase of 5% in customer retention can improve the revenues by 25-95%. In e-commerce, repeat customers are
3 Tips for e-commerce brands to re-engage with their existing customers Read More »
