What is PR Smith’s SOSTAC® marketing planning model and how do you use it? If you don’t know PR Smith’s SOSTAC® model, it’s worth getting to know if you’re involved with planning marketing strategies or campaigns. SOSTAC® was voted the third most popular model in the CIM poll on marketing models because it’s easy to remember and it […]
Instagram launches new posting feature, Amazon sends out free product samples to improve conversion, Microsoft calls for laws around facial recognition regulation, Twitter rolling out a beta test for new features, Older people found to be more likely to share fake news on Facebook The ‘New Year new me’ idea seems to have been adopted
High user volume caused Alexa to crash on Christmas Day, Google is testing new search with importance placed on streaming, Instagram launches new features for Stories and Facebook is testing ‘dark mode’ for its Messenger app We may have switched off for the holidays and New Year, but it’s now time to take a look
Three steps to creating an insight-driven digital marketing report Monitoring, tracking and reporting on marketing campaigns is both an essential and valuable process that enables marketers to evaluate performance and understand what works, what could be improved and the overall impact on the business. Whilst reporting templates can be helpful, every business and campaign is different,
key performance questions to structure digital marketing reports Read More »
Being a small business owner is not easy. As per the Bureau of Labour Statistics, around 50% of small businesses don’t last more than 5 years. The reason behind this is the failure to adapt to new challenges, not understanding consumer demands, improper use of available funding and not investing intelligently in branding and advertising
To encourage people to make recurrent purchases from your website, you need to ensure a quality user experience Subscription e-commerce is booming because of several factors. Convenience and reducing the need for engagement on behalf of the buyer both play a critical role. McKinsey research shows that 15% of online shoppers have signed up for one
Subscription e-commerce done right | Smart Insights Read More »
Chart of the Day: Most people open a welcome email, but less than a quarter click through, meaning you could be missing out on a great opportunity to engage potential or new customers According to GetResponse’s latest Email Marketing Benchmarks report, 82.57% people who receive a welcome email open it, but just 22.76% click through the
Most people open welcome emails but don’t click through Read More »
Google chief questioned by US Congress about political bias and data transparency, UK regulators banning harmful gender tropes in advertising, Marketers concerned about data freedom after Brexit and Facebook’s pop-up attempt to re-build trust One of the biggest news stories this week has to be Google being questioned by Congress about how search works, data
From digital marketing strategy to persona research, here are the top 10 marketing guides you’ve found helpful throughout the year This year has seen us create great new digital marketing advice guides and update existing ones to make sure you always have the best up-to-date information, advice and best practice tips to follow. In fact,
Tips and tricks to help you get the most out of paid search on China’s largest search platform With Google claiming less than 2% of the market in China, the search engine landscape is markedly different from that in most Western markets. While there are several key players, including Haosou, Sogou, and Shenma, in the
