Digital marketing strategy

Five reasons why you should choose Instagram for your next influencer marketing campaign

Digital marketing strategy /

Instagram is largely dubbed as the best platform for influencer marketing campaigns If you want to start an influencer marketing campaign on Instagram but aren’t sure where to start or what you can achieve, make sure to check out the Quick Win here to learn everything you need to know. But first…why should you choose […]

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Optimizing your e-commerce site for voice search

Digital marketing strategy, Ecommerce strategy, voice search /

Voice search optimization techniques that will boost your e-commerce sales Just as people switched from using computers to mobile, voice search is now quickly changing the way that consumers look for products or services they’d like to purchase. With Google and other tech giants unveiling new features or improved capabilities of virtual assistants and voice

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12 Ways to Use Digital Marketing Effectively for the Food Industry

CTA, Digital marketing strategy, Facebook Ad, Facebook contest, food bloggers, food industry, food product, Google Ad, host an event, Influencer marketing, infographics, instagram stories, product launch, seasonal ads, ToFu content / / 1 Comment

Not everyone eats to live; there are many who live to eat. They want to know what is going into their tummies, if it appeals to their taste buds, why they should eat it, and so on. So if you want these people to buy what you are selling, you have to give them a

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Your Marketing strategy depends on your clients’ opinions

Digital marketing strategy, User-generated content - UGC /

Customer reviews are such a crucial part of the buying process that companies have invested a lot of money in trying to get their customers to write a review as part of their online marketing strategy Research shows that the majority of online customers seek-out, read and take into consideration clients’ opinions, before buying. Nowadays,

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Dashboard design best practices to streamline operational reporting

Digital marketing strategy, Marketing Dashboards /

To execute operational reporting best practices, it is important, first, to get back to basics and remember the purpose of operational dashboards Operational dashboards help CEOs, department heads and frontline employees assess performance, spot trends and offer actionable insights based on the data presented. Good operational reporting and intuitive dashboard design give busy executives and

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Is this common mistake affecting your GDPR opt-in rate?

Digital marketing strategy /

This A/B test delivered 122% more email addresses, worth £10 million. You wouldn’t ask lawyers to design the user experience of your website. Yet in post-GDPR life, this is happening. One of our clients, a famous multinational, saw a significant reduction in marketing opt-ins since the lawyer-shaped GDPR redesign went live. They ended up with

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Brand management software: Why your business needs it

branding, Digital marketing strategy, online branding, software /

A single tool can centralize efforts, simplify complex processes, and ensure the effective utilization of data Regardless of new digital opportunities, companies still struggle with their brand development. A recent survey suggests that some of the most common brand management hurdles include putting data to efficient use, possessing a compelling vision, achieving integrated marketing communication

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Google mass walkout, Zuckerberg called on to answer fake news questions

Digital marketing strategy, News /

Marketing and digital news roundup: 6 big stories from this week There’s been plenty of big stories breaking this week that affect the worlds of marketing and digital. From lighter news like Perrier adding a Snapchat filter that mirrored Kanye West’s SNL outfit to bigger announcements that could have an impact on the sectors on

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4 Smart ways for frugal small businesses to use online marketing

Digital marketing strategy, Digital Marketing Strategy Framework, Online Marketing /

4 Smart ways for frugal small businesses to use online marketing Competing against larger competitors in your niche or sector is difficult at the best of times. It’s not always a level playing field either. When the bigger competitor with greater revenue enjoys a more substantial marketing budget, it’s tougher for a small business like

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