Lawyers face a tight market and a negative public perception of their profession, so how do you market in a world like that? Law firm marketing made its public debut in 1976 with a newspaper article and caused quite a stir from the start. From there, lawyers have been trying to out-market one another and […]
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In 2018, 77% of Realtors do not have a blog Creating content is essential for marketers and thought leaders. The NAR study lists on average, 77% of realtors do not have a blog and only 13% plan to have one in the future. SEO remains a key factor in organic searches which drive leads. Realtors
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Should you invest resource and budget to attract new customers on Black Friday? Acquiring a new customer is up to seven times more expensive than keeping an existing one. You’ve likely heard the stat quoted before and it should hopefully have resonated. But have you done anything tangible to address it? Perhaps you have, but
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Always managed to approach an important social issue perfectly within a global marketing campaign We continue our series of looking back and brand marketing campaigns that will resonate for decades to come. Next up we have Proctor & Gamble’s Always brand and their 2014 #LIKEAGIRL campaign. It will forever be remembered not for the content
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While data-driven marketing is certainly an invaluable tool in any marketer’s arsenal, without any creativity, it’s just more numbers. In this article, Rik talks about the technology overload happening in the marketing community. He offers tips and tools to marketing professionals in bringing creativity back to the forefront and the positive results this can lead
Our overreliance on data is stifling creativity in the Marketing world Read More »
By applying neuroscience-based principles, you’ll be able to create marketing messaging and visuals that better connect with your target audience As the name suggests, neuromarketing means the application of brain-based research to the discipline of marketing in general and digital marketing in particular. It involves the use of functional Magnetic Resonance Imaging (fMRI), the measurement
An introduction to neuromarketing | Smart Insights Read More »
The Complete 6-Step Guide to Running a Successful Influencer Marketing Campaign In the world of marketing, influencer marketing has been picking up a lot of steam. Influencer marketing has helped businesses increase brand awareness and even drive sales. It can bring up to 11 times the ROI of banner ads. That’s because people are increasingly
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If you’ve been thinking about starting an e-commerce business, you might want to consider the subscription box market. Subscription-based mail order businesses like Ipsy, Dollar Shave Club, Blue Apron, and Birchbox have been growing by leaps and bounds According to Forbes, the subscription services e-commerce market has grown by more than 100 percent every year
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Agile digital marketing: It’s time to consider how focusing on agility can reenergize your marketing efforts. As a marketer, you are probably familiar with the traditional waterfall process. This is where your team creates monthly, quarterly, and yearly plans comprised of a series of initiatives to launch throughout the year. While it is straightforward, this
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For marketers, there’s never been a more important moment to reconcile ethics and strategy If you want a room of nerdy marketers to bicker and disagree, ask them for a definition of “strategy.” If you want to make the debate divisive and uncomfortable, pivot into the topic I’m going to address today (you’ve been warned).
Confronting the Dark Side of Strategy Read More »
