Digital marketing strategy

Improving sales and marketing collaboration with B2B Content marketing

Digital marketing strategy, Sales and Marketing Integration /

Chart of the Day: What are the success factors for improving sales and marketing alignment This research from the Content Marketing Institute and LinkedIn shows how the continuing popularity of content marketing in business-to-business (B2B) marketing has highlighted common flaws in the way organisations are structured to manage their content marketing. The report starts by showing […]

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Melcboune Metro video marketing campaign: Dumb ways to die

Digital marketing strategy, how to video /

How Melbourne Metro made a public service video marketing ad creative instead of doom and gloom In 2012 Melbourne Metro needed to promote rail safety in a campaign that had to resonate with their rail users in a video marketing campaign. It was something that would usually take the form of an informative safety display ad which

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Demand Generation Definition | Smart Insights

Demand Generation, Digital marketing strategy /

Demand generation should be a core component of a Blue Ocean Strategy – instead it is frequently confused with either brand awareness or lead generation Demand generation is a critical theoretical component of the ‘new’ marketing- a catch-all term for the kind digital marketing which relies on inbound techniques and new platforms, all underpinned by the ‘Blue

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Developing a value proposition from your customer’s point of view

Digital marketing strategy /

Three tools and frameworks to shape your brand’s positioning Defining your business or brand’s value proposition is one of the most important tasks you will undertake as a marketer. A clear, differentiated value proposition is what will enable you to communicate to prospects and customers the overall benefits you have to offer and why you

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Make Customer Intelligence your Biggest Competitive Advantage

Digital marketing strategy /

Does your business have what it takes to make the customer-centric shift? To be a market leader, customer-centricity needs to be embedded within every facet of your organization. Modern companies need to truly understand what their customers and prospects expect, so they can deliver a customer experience that meets, and ultimately exceeds these expectations. The

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How many digital specialists are needed in a marketing team?

Digital marketing competencies, Digital marketing for Pharma sector, Digital marketing strategy, Digital maturity, Digital Skills /

Examples of the level of digital resourcing from Pharma marketing The question of the types of specialist digital marketing roles businesses need in an organisation is an ongoing challenge. Although some have said that we’re now in a ‘post-digital era of marketing‘, the reality is, that although marketing generalists are needed to plan and manage

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Majority of companies have not reviewed their tech following GDPR

Digital marketing laws, Digital marketing strategy /

Chart of the Day: Just 30% of marketers have completed a full audit of their data-collecting methods Data protection is hardly brand new, but new EU law and news of data breaches from the social media giants Facebook meant that everyone and their grandmother (who you have to generously keep showing how to check her

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